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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

No problems

5
Absolutely no complaints- helpful Reviewed on: 30th June 2020

Paying out

2
When I enquired to make a claim I was told that I would have to cover the initial expense myself then claim it back. This doesn’t work if the claim is for thousands of pounds and I can’t afford it. The insurance should cover all expenses in my opinion. Reviewed on: 30th June 2020

fantastic cover for my furry friend

5
I read great reviews about this insurance cover before obtaining a very competative quote. The insurance was easy to arrrange and suits the level of cover I want for my furry friend Reviewed on: 30th June 2020

BEST VALUE FOR MONEY

5
I HAD CHECKED ALL PET INSURANCE AS I WAS PAYING FAR TO MUCH ,CHECKED ALL PROVIDERS AND PURELY PETS CAME OUT WELL ON TOP. Reviewed on: 30th June 2020

So Far, So Good

4
I've only been with this insurance company for a couple of months but so far, they've been great. Super fast sign up, needed to speak to someone and he was very polite and extremely helpful Reviewed on: 30th June 2020

Cheap & good value

5
Saved so much switching to this insurance Reviewed on: 29th June 2020

Purely pets are fantastic

5
Great affordable price plans , very helpful, friendly customer service Reviewed on: 29th June 2020

I love purely pets!

5
Great pet insurance. Reliable! My mind is at ease knowing my dog is in good care! Reviewed on: 29th June 2020

Great pricing

5
Purely pets offer good quotes and are easy to contact Reviewed on: 29th June 2020

Excellent company

5
Brilliant company at competitive prices Reviewed on: 29th June 2020

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