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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Really easy to set up and comprehensive cover

5
Will be renewing with Purely Pets as they have a very comprehensive cover which means that I am safe in the knowledge that my cat/baby is protected. Reviewed on: 30th June 2020
Tanya C's avatar
Tanya C

great to deal with great price

5
great have had no problems with them when making a claim always very polite and professional also very helpful with all problems Reviewed on: 30th June 2020
valery jackson's avatar
valery jackson

Happy to recommend

5
We used their 24 hour helpline to speak to a Veterinary Nurse when our cat was unwell. It was recommended that we take her to the emergency out of hours vets. She was hospitalised for nearly a week costing almost £3000. Purely Pets paid out with no problems and dealt with the vets directly. Would recommend. Reviewed on: 30th June 2020
Kristian's avatar
Kristian

Amazing service

5
Brilliant when our kitten and poorly dog had their mishaps. Nothing was too much trouble Reviewed on: 30th June 2020
Lynda Lou's avatar
Lynda Lou

Excellent Provider

5
I shopped around comparing pet insurers. Purely pets was the best one . Lifetime insurance, better cover and affordable. Reviewed on: 30th June 2020
Marian Mitcham's avatar
Marian Mitcham

Great price

5
I have had a few insurances for pets but these are far more competitive for what cover you get for the price Reviewed on: 30th June 2020
Stuart's avatar
Stuart

Excellent service

5
The policy choices are simplistic and customer service is the best I've encountered. I unfortunately had to make a claim, but the process was made easy due to representative being extremely helpful and understanding. All paperwork was submitted by my vet and payment received swiftly. Reviewed on: 30th June 2020
Carolyn's avatar
Carolyn

Always had very good service and very helpful

5
I am very happy with my plan. Do not have the stress of funding my dogs medical needs Reviewed on: 30th June 2020
Michelle's avatar
Michelle

Great service provider of pet insurance

5
I found Purely Pets to be an extremely friendly, helpful and informative pet insurance provider. I also found them offer very competitive Quotes that suited both myself and my pets needs. Reviewed on: 30th June 2020
Claire 's avatar
Claire

Excellent customer service

5
When I first took out insurance on a comparison website it was confusing, so I called purely and spoke with an advisor who amended some details which the search engine pulled through slightly different. All questions I had where additionally answered. Thank you purely. Reviewed on: 30th June 2020
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