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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great value pet insurance

5
Reasonably priced pet insurance, simple to complete claim paperwork, good communication throughout a claim updating on the progress throughout Reviewed on: 29th June 2020

purely pets, purely simple

5
I've r recently had a worrying, stressful time with my 4 year old Labrador. He suddenly started having seizures which was very upsetting for me. Having purely pets insurance took some of that worry away as I didn't have to worry about the financial expense. My claims were dealt with professionally and swiftly. Everything went smoothly and the paperwork was easy to complete. our pets are part of the family so knowing you can rely on the insurance to deal with the financial impact of any health conditions is reassuring. Well done team, I would definitely recommend your services. Reviewed on: 29th June 2020

Really happy

5
Was really happy will sevice especially online chat to keep me informed had to make two claims for my fur baby and didn't have any problem getting payment I continue to use them after my policy ended Reviewed on: 29th June 2020

Purely perfect

5
An excellent company for pet insurance, competitive prices and user friendly information. Reviewed on: 29th June 2020

Amazing

5
My dog was taken I’ll they were very helpful in sorting the claim out very quick Reviewed on: 29th June 2020

Great value and they pay claims

5
Always pay out when claims are submitted Reviewed on: 29th June 2020

pet insurance

5
it was so simple to arrange quick and easy Reviewed on: 29th June 2020

Wonderful caring staff fist class service.

5
Was so very caring and considerate to my nervous dog who was a rehome and was so frightened. Reviewed on: 29th June 2020

Easy insurance, reasonable prices

5
Easy to understand coverage, with prices much better than other providers Reviewed on: 29th June 2020

A**** pet insurance

5
The best pet insurance around, I couldn’t ask for any better for my little fur babies Reviewed on: 29th June 2020

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