Verified source
A company can partner with Smart Money People and invite their verified customers to leave a review. When they do this it’s labelled as "Verified source" on the Smart Money People website.
There are a number of automated invitation techniques available to businesses. All of which are trusted and ensure that only verified customers can leave reviews through them.
Animal Friends: Pet insurance reviews
Based on 651 reviews, last reviewed 14th Sep 2026
700% increase in 5 star reviews
in the past 90 daysNo new 1 star reviews
in the past 90 days
Very good customer service and what's more, they are...
Very good customer service and what's more, they are ethical.
Reviewed on:
14th September 2026
£50 a month premium got me £11 back on a £491 claim
Be very very careful of the small print. Our dog had to be put down due to old age. Let me be clear that no amount of money could replace her. We didn...
Read more
Reviewed on:
29th September 2025