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Aviva: Health insurance reviews

Name: Health insurance
Rating: 1.94 (190 reviews)

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1.81

Based on 190 reviews, last reviewed 18th Oct 2025

50% decrease in 5 star reviews

in the past 90 days

50% increase in 1 star reviews

in the past 90 days

18%

72%

Latest highest rating:

5

Reasonable cost, clear communication, I have had thi... Reasonable cost, clear communication, I have had this account with them for the last 9 years and have no complaints so far - luckily I haven't had to ... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

I cancelled my policy in its last month as I cant af... I cancelled my policy in its last month as I cant afford it.I told them clearly I would not renew,sent back documents & blocked their number. They hav... Read more Reviewed on: 18th October 2025

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About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (190)

Review of the Aviva, Health insurance:

Abysmal service - avoid!

My broker found me this policy, and I decided to proceed. I contacted them not long after policy started, and after 2 calls, waiting for over 45mins - I opted for a callback, which after a week never appeared. I’m afraid for £175 per month, I used this as a sign that I shouldn’t proceed with the policy so cancelled the DD. 1 month later they wrote asking to me complete a new DD mandate. I wrote back advising of the terrible service, to which they just cancelled the policy. A lucky escape and won’t touch them again either a barge-pole for any other policy. Reviewed on: 9th February 2025

NEVER, NEVER, NEVER USE THESE PEOPLE, RIP OFF!!!!

Had a policy through my business for 3 years, one claim, one refusal, arrogant staff when I explained that I wanted to cancel my policy, I was greeted with a smug laugh, now saddled with a £5000 bill!! Reviewed on: 9th April 2020

Clowns or thieves?

As quite a few others here, after many years of paying my fees and never claiming, I found myself in need of a doctor consultation online and I tried to obtain one through their promised online doctor appointment service. The first obstacle, you have to do it through their app: this turns out to be cumbersome, unfriendly, unnecessarily complicated, obtuse and over demanding. I am not sure if this app has been designed with an intent of taking the mickey or just by a bunch of unqualified ignorant but arrogant dunces. Never mind, however, once you have done all you had to do, including finding an access code which should be in your policy but isn't, you find that it does not work. It just doesn't. There is a number for support but it does not answer except with a message that they don't take calls because of the current situation. Thanks a bunch, you thieves. Shame on you Aviva, I spent so many thousands with you over the years and this is what I get the first time I need you. Shame. Reviewed on: 6th April 2020

Ripp off merchants

The GP app does not work in spite of repeated emails. Resources given to NHS England due to pandemic which is fine with me. However these ripp off bastards expect me to pay my regular premiums and NOT ABLE TO ACCESS ANY BENEFITS !!!! Reviewed on: 29th March 2020

Shame they have turned to such a bad company

I know they are a business but have their business plan in a mess. Instead of making money from loyal customers I think they are on a push to make as much as possible by ripping off loyal customers. Policies flying up, service dropping like a led balloon. I have made one claim in 5 years and been stung. £7,000 out on policies and £600 of treatment which I had to pay £300 of. Policy went up £400 this year for daring to use policy. What made things even worse was having decent hospitals taken off my list without information. Son had seizure and was sent 2 hours to a house in a shocking part of London down some rough side street into someone's dirty house Aviva called a clinic. I called so called clinic to ask where I could parked and was told "that's not my problem, find one yourself". Shocking from start to finish. Reviewed on: 11th December 2019

Slow slow slow claims service

The claims assistant was desperate to categorise my referral to a cardiologist as a pre-existing condition. I reported slight heart tremors in June but was given the ok by doctor. He asked how long had I had the heart tremors and he was desperate for it to be 3 months so it was before my policy started. No it isn’t the same thing, no it isn’t a pre-existing condition. I now have to wait four weeks for a doctors appointment to fill out a form then a further five days for Aviva to make a decision. Unacceptable. I would be seen quicker with the NHS (that’s if I haven’t collapsed with heart failure by then). Reviewed on: 7th November 2019

Thanks for looking after me

Cancer diagnosis 7 years ago, very worried about money Aviva acted very quickly and took all the worries from me. Iam now much better. Thank you Aviva. Reviewed on: 4th August 2019

Unhappy with breadth and level of cover

I pay a high monthly premium, but recently when I was advised by my GP to have some moles on my body investigated to makes sure they were not cancerous, I have still ended up with bills totalling £711.00. They seem to cover nothing unless you are at deaths door. Reviewed on: 28th July 2019

A pleased customer

I've had a positive experience using aviva. Thanks Reviewed on: 23rd July 2019

Aviva - good all round provider

Health insurance in particular excellent value, good internet marketing site. Reviewed on: 23rd September 2018

Helpful Service

Clear policies and helpful service when making a claim Reviewed on: 22nd September 2018

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