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Aviva: Life Insurance reviews

3.89
Based on 108 reviews, last reviewed 12th Jun 2025
200% increase in 5 star reviews
in the past 90 days
50% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
59%
See only 4 star reviews
24%
See only 3 star reviews
6%
See only 2 star reviews
1%
See only 1 star reviews
10%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025
Nigel M's avatar
Nigel M

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025
Ed's avatar
Ed

About this product

Aviva Life Insurance reviews (108)

Review of the Aviva, Life Insurance:

Best insurance company

5
Good and cheap insurance in market Reviewed on: 22nd August 2023

Good company

5
Is a good and trustful company. Me and my husband use it and we are happy with it. Reviewed on: 16th January 2020

Great service!

5
Best prices and great service always! Reviewed on: 21st November 2019

affordable coverage

5
My first life insurance - easy affordable simple Reviewed on: 13th September 2019

Death Insurance

5
My family has this insurance for my Step-Mother. Aviva were understanding, prompt and clear during the claim process. Highly recommend. Reviewed on: 12th September 2019

Easy to set up

5
We set up life insurance with Aviva years ago, great online service and was really easy to apply Reviewed on: 1st September 2019

Great value for over 60s

5
Easy to set up, very helpful staff. Reviewed on: 21st August 2019

Professional service

5
Good product explained well by Aviva rep Reviewed on: 15th July 2019

very good

5
Very polite, speedy and great customer service in general Reviewed on: 10th July 2019

FULL COVERAGE

5
Really good coverage for any eventuality Reviewed on: 7th July 2019

Not good

1
Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more. Reviewed on: 6th July 2019

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