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Aviva: Pension reviews

Name: Pension
Rating: 2.02 (185 reviews)

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1.94

Based on 185 reviews, last reviewed 4th Feb 2026

No new 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

17%

68%

Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025

Latest lowest rating:

1

Withdrawing funds Pension was set up as annuity plan and was unable to transfer or do anything with it until I was 65. On reaching 65 as there was under £10,000 I was ... Read more Reviewed on: 4th February 2026

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About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

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Aviva Pension reviews (185)

Terrifying

I Opened a pension with Aviva late in the 2020 financial year, since then, I invested heavily. On the 4th January this year my pot had a value of £70,755, today (1st Feb, not even a month later) it now has a value of £68,655 and shows a gain since opening of £905. All my funds were invested in their low & low to medium risk funds. I also invested £20,000 in their stocks and shares ISA (same funds) at around the same time, which is now down by £90. I haven't spoken to Aviva customer service. I am now looking for a more stable platform to transfer to. Edit: 24th Feb 2022 - £67,866.10 Reviewed on: 1st February 2022

Loosing value

I had a pension pot with Friends Life which was transferred to Aviva. At first it seemed to be doing well with Aviva, with a fund value of £20827 in 2018, £21707 in 2019, then £23534 in 2020. But, since then, it's fallen to £22786 in April 2021, and now it's down to £18014. That's a loss of over 23% since 2020 (or 13.5% since 2018). Of course, values can fluctuate, but this downward trend is very worrying. Reviewed on: 28th January 2022

Terrible website

Absolutely terrible website. I am always lost there. You cannot find your products. Pushing you to order insurance etc. Reviewed on: 20th January 2022

Great pension

Easy to use online account. I can review my pension and make changes to investment quickly. Great for reviewing my pension, which means I check and review my monthly contribution regularly to bring forward my retirement date. Reviewed on: 17th January 2022

Pension application

Sent in a pension application no response ,after numerous phone calls got the impression of total incompetence getting nowhere after 4 weeks cancelled it Reviewed on: 16th November 2021

So far I am not impressed

I called them on their phone number that is for people that want to ask about their stakeholder pension pplication form to ask If I had properly completed the stakeholder application form in PDF format that I had emailed to them 3 days earlier, and I was told that I would have to talk to someone in another department because for some reason they could not access the Email box . I then heard a recorded message saying "This department is closed" and then I was cut off ! Reviewed on: 8th November 2021

Terrible Service

Told my lump sum would paid out within 20 working days. Not happened. Phoned and was told i would get a call back. Didn't happen. phoned again and told i would get an email because Darren who was working on my request didn't have access to a phone. Still no email. Spent over 2 hours on calls waiting for connections. Last call said i would be on hold for about 4 minutes. Took 27 minutes to answer. Reviewed on: 27th August 2021

Simple website with a lot of valuable information

Easy to use website with great information a simple way of controlling my pension Reviewed on: 27th August 2021

Great pension app and customer service

I really like the app. There's lots of functionality on it, from performance graphs to ability to change beneficiaries. Can see my car and home insurance on the same page too. Reviewed on: 27th August 2021

Solid financial Insurance company

Aviva have looked after my pension for years, I like the way all my products show in one simple online account Reviewed on: 27th August 2021

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