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Aviva: Pension reviews

Name: Pension
Rating: 2.59 (218 reviews)

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2.59

Based on 218 reviews, last reviewed 8th Sep 2026

20% increase in 5 star reviews

in the past 90 days

38% increase in 1 star reviews

in the past 90 days

20%

67%

Latest highest rating:

5

Aviva Pension and Home Insurance Provider Not only do I have my pension with Aviva but also my home insurance. Aviva are attentive. Their staff listen to any enquiries and provide quick effect... Read more Reviewed on: 3rd September 2026

Latest lowest rating:

1

Absolutely terrible experience with this company I have a company Pension with Aviva and because I retired over a year ago I decided to take the TFC and set up a drawdown account also with Aviva. I w... Read more Reviewed on: 8th September 2026

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About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

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Aviva Pension reviews (218)

My worst investment decision ever.

What can you say about a pension company that over a period of the lowest interest rates in history would have been comprehensively thrashed by a building society savings account! Put your money somewhere else, anywhere else. P.S. I have given them 1 star because I had to. Reviewed on: 19th January 2023

Poor, very poor

Poor, very poor performance. They do not know what they are doing. Do not go there Reviewed on: 12th January 2023

Blind leading the blind

Significant losses from low volitivity fund?? Does not appear they know what they are doing. Reviewed on: 9th January 2023

More interested in being woke than protecting your money

I has some spare cash after an endowment ended last year. I put £4000 into Aviva and used a couple of thousand to buy and sell shares with City Index. I have now lost a few hundred pounds in Aviva (I ended up drawing £2000 back out because the value was plummeting). I did, however make a few hundred buying and selling shares myself in the likes of RBS. So, if an amateur investor like me can make a good profit, why are Aviva "experts" doing so badly? The occasional emails explaining market conditions don't really hold weight when I have managed to make money myself. The fact that their website and advertising gives the impression they'd rather concentrate on being woke than protecting your investment makes them all the more annoying. Reviewed on: 28th December 2022

Big loss across a couple of years

The pension has declined - so there is now over 10% less in the pot relative to what went in from Salary. They appear to have done worse than if they had made blind choices in the market as far as i can tell. And been paid for the privilege. I worked hard for that money and they lost it. Not good. Reviewed on: 22nd December 2022

Appalling investment

Pension went down 15% in one year Reviewed on: 22nd December 2022

Distressing disaster

My Aviva pension fund has nosedived by 50% over 3 months. No satisfactory explanations given. Complaints procedure lengthy and unsatisfactory. Not sure where to turn apart from ombudsman. My retirement plans destroyed and mental health wrecked Reviewed on: 21st December 2022

Haemorrhage my money

My smallish pension pot has lost over £11,000.00 in twelve months, I know the stock market is weak but this loss is unacceptable and they still take management fees. Wished I had trusted another company with my money Reviewed on: 14th November 2022

Awful customer service

All of a sudden I can't switch funds online. Passed from one department to another over a protracted period on phone. Asked to do screenshots and send to specific department who would sort it. They've now told me it's not them and to ring another department (that I've already spoken to. Just part of a game of pass the customer. No ownership or responsibility just a game of pass the customer! Disgusted. Reviewed on: 24th October 2022

Lack of activity and results

I am over 2 months into the application process to withdraw my funds a receive a lump sum and annuity. No one can give me a definitive answer as to why it hasn’t yet happened, where the process stands or when it will complete. Always pleasant, never follow up and are totally useless! Avoid! Reviewed on: 21st October 2022

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