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LV (Liverpool Victoria): Car insurance reviews

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4.06

Based on 330 reviews, last reviewed 13th Oct 2025

100% decrease in 5 star reviews

in the past 90 days

100% decrease in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

Prompt Service

Reported accident, non fault, and was given an immediate referal to a local garage. The LV claims department told me who is dealing with my claim for future reference. Could not have been easier. Reviewed on: 21st October 2022

Make a car claim and no one pick up calls for more than two hours

I want to make a claim on Saturday, will you believe that I keep calling the number and more than 2 hours, still no one picks up the call. What a terrible experience with LV car insurance. Please avoid. Reviewed on: 8th October 2022

Simple claim policy

Very competitive with a verified simple claims policy, hassle free when I bumped my car and had to go through repair process. Reviewed on: 28th September 2022

Great product Great Price

Great customer service friendly and helpful. Reviewed on: 27th September 2022

Five year run

Had a five year stint with LV and was greatly priced each year Reviewed on: 26th September 2022

Cheap because their repair service is horrendous - steer clear of these shysters

I was a happy customer with LV for years until I needed to claim when my car was hit by another driver. A small accident and the fault of the other driver. I was initially told it would take 2 days of work to repair. Sadly LV use a failing repair service called Artis. It is now more than 3 months after the accident and I still don’t have the repair done. They have had the car for over 5 weeks of that time, I have had countless conversations, every excuse under the sun (lack of staff, repairs went wrong, no parts ordered, wrong parts ordered, holidays, can’t find the wheel locking nut (on a very common car - no one thought to check the manual in the glove compartment!), accident outside workshop, ….). You could not make it up. My estimated completion date has now moved 9 times! Promised again for Monday but I’ll believe it if I (ever) see it. LV turned out to be a very expensive choice of insurer given all the cost incurred by not having a car for so long! Avoid!!!! Reviewed on: 23rd September 2022

Quick and efficient

Even though I was changing to another provider ,only for economical reasons , they took their time to explain how things would proceed and refund was carried out swiftly. Reviewed on: 16th September 2022

Good company

Great company to deal with.and very competitive. Reviewed on: 7th September 2022

Caravan Insurance

I had an old VW that came under camper insurance. I got into my first accident and was panicked and the lady on the phone was so nice and calming and explained what to do and what would happen. She made me feel so comfortable and helped me inform my decisions Reviewed on: 25th August 2022

Great company

Very easy to obtain insurance and the call centre staff are very helpful. I have always found that the price is very competitive also. Reviewed on: 21st August 2022

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