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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
600% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
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1%
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0%
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0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Changed my relationship with money

5
I am now able to save because of Emma. They have softened my opinion on money which in turn has allowed more to Come my way!! Reviewed on: 25th March 2023

Great free product, overpriced premium

4
The free version of this app is excellent, amd a great daily tool for managing your expenses; the premium product by contrast seems overpriced for fairly limited functionality additions Reviewed on: 25th March 2023

My wife's also called Emma

5
Great app for keeping an eye on all your accounts across different banks. The alerts are also useful to keep you right. Highly recommended Reviewed on: 25th March 2023

The best app to keep track of your money!

5
Emma’s handy push notifications remind you of your balance, and when recurring payments are coming out. I’ve saved so much with Emma, just by using it as a way to keep an eye on my money, and I now feel like I have the money management skills to set me up for my future. Reviewed on: 25th March 2023

Useful app to understand spending

4
The app is insightful and shows where your money is going. It's also good to have all accounts shown in one place. The only annoyance is the push for premium membership, and how a lot of features are behind a pay wall. I use the app to save money, not spend more of it so I'm very unlikely to ever pay for premium. Reviewed on: 25th March 2023

Useful app to keep track

5
Emma keeps everything in one place and makes it so easy to track your spending. Reviewed on: 25th March 2023

Great for monitoring spend

5
Budgets and recurring spend features are excellent. Always know how much cash i have to spend now across all of my accounts Reviewed on: 25th March 2023

Easy-Manage your money

5
Emma is the best app to manage my money, connects all my bank accounts and make it easy to budget my money. Reviewed on: 25th March 2023

Just brilliant

5
I struggled to save money, and the traditional money box set up of taking money out or transferring it from one bank to another would be forgotten about on a daily basis. At least with Emma I know that I am able to have peace of mind that I am saving whilst not having to actively think about it. The app is so easy to use and user friendly that anyone can use it! Plus it gives motivational messages each day whilst I save! Reviewed on: 25th March 2023

Emma has made me saving sensible!

5
The Emma app has a number of features, including the ability to create budgets, track income and expenses, and set financial goals. I have been using Emma for a few months now and I have found it to be a very helpful tool, so much so that I have now upgraded to get all its features and find myself using it every day. The app is easy to use and it has helped me to save a significant amount of money and clear debts in the process. I would highly recommend Emma to anyone who is looking for a way to get their finances in order. I particularly love the week in review updates and notifications of transactions of interest. It’s excellent at classifying purchases that I’ve not seen in other apps so that budgets are automatically populated and you can keep yourself on track. Another great feature is smart rules which is intuitive and great when you have a finance related product that can’t automatically sync with Emma directly, it will detect the transaction and as you can create the product as an “offline” account it will use the rule to update the offline account tracking it seamlessly. Absolutely brilliant! A very happy user Reviewed on: 25th March 2023

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