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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Personal

5
Keeps me on track and keeps me up to date on balances and also spending Reviewed on: 18th March 2021

Such an amazing app!

5
It has helped me so much when it comes to budgeting and keeping track of my accounts! I love this app so much u recommend it to everyone! Reviewed on: 18th March 2021

Fun and easy to use

5
A useful, easy to use app that helps you keep a track on your finances, offers helpful suggestions and also runs a weekly quiz with a chance to win £500 Reviewed on: 18th March 2021

As addictive as IG

5
As I said in the title Emma is as addictive as Instagram, but in a good way. It makes me feel in control of my whole financial situation at all times so I keep checking it as a Linus blanket regularly. Especially in these uncertain times. The UX is so friendly and intuitive not at all intimidating as other finance apps. I just love it. Reviewed on: 18th March 2021

Very helpful

4
Nice appz easy to use. Very helpful to see everything split down. Reviewed on: 18th March 2021

Just love it!

5
So easy to use. I’ve set up my own categories which means I can clearly see where my money goes. I look at it every day!! Reviewed on: 18th March 2021

Fantastic

5
Fantastic way to keep track of your finances and exactly where your money is being spent. Really useful Reviewed on: 18th March 2021

Easy personal finance management in the palm of your hand

5
Some of my friends have vastly complicated spreadsheets, which they have to manually update every day and mess around with broken formulas constantly. Its almost a job just maintaining the sheet! I discovered Emma and it was a godsend. No more spending hours trying to work stuff out on a spreadsheet, its simple, its clear, it auto-updates and organises stuff better the more you use it and edit the tags. Perfect for instant clarification of where you are financially across all of your different accounts Reviewed on: 18th March 2021

Syncs almost everything

5
It’s great to be able to see all my accounts in one place. Has been an amazing help with budgeting. If only more investment platforms supported it, it would be perfect. Reviewed on: 18th March 2021

Dream app for tracking all of your personal finance

4
The ability to add offline accounts and track your net worth are the best features as you gain a holostic view. The paid for version is beneficial to gain the extra benefits but is why it's not 5 stars. Reviewed on: 18th March 2021

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