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Emma: Savings App reviews

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4.86
Based on 3,551 reviews, last reviewed 3rd Apr 2025
100% decrease in 5 star reviews
in the past 90 days
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Latest highest rating:

5

Great financial app with high functionality Never had any issues with the app and love the fact that it's smooth and has lots of features to take advantage of. Especially useful the subscription... Read more Reviewed on: 3rd April 2025
Karina's avatar
Karina

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
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JD
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About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3551)

Your finances all in one place

4
Great app that brings your bank finances all into one place and lets you Track and analyse spending and saving. Very useful, hopefully they continue to develop and improve it as more users join! Well recommend!! Reviewed on: 18th March 2021
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[email protected]

Everything you could want in an app, makes saving fun!

5
Emma is fun, accessible and has great features to help you keep track of your spending and even encourages you to save. Great overall. Reviewed on: 18th March 2021
Ellie's avatar
Ellie

Fantastic app to keep track of daily spending

5
Really user friendly and allows me to keep track of all my accounts in one place. Reviewed on: 18th March 2021
Gemma's avatar
Gemma

Totally changed my spending habits

5
I mention the app to everyone, I don’t think I’ve even referred most of them, I just love it that much. It’s so good to be able to see all my accounts in one place, and the customisation for tagging is better than any other app I’ve tried. It’s almost addictive for me now, making sure my spending has been tagged correctly and I know where I’m at. Reviewed on: 18th March 2021
Tara Pickard's avatar
Tara Pickard

Handy to see my overall account activity

5
Found this a great app to see where my money was spent and where I can save Reviewed on: 18th March 2021
Marcud 's avatar
Marcud

A complete view of my finances!

5
I love Emma. For the first time, I have a complete view of my finances that stays up to date helping me to manage my money better than ever before. The weekly insights report is great, although knowing I'm in the top 0.0.1% of spenders at Deliveroo is perhaps a bit concerning! Reviewed on: 18th March 2021
lukeferg's avatar
lukeferg

First finance app I've had that actually works!

5
I've tried various finance papa like this before but always had problems either setting up my accounts or syncing them once registered. Emma actually works and was super easy to set up! I also love the daily notifications so I can easily keep track of my accounts. Only improvement would be a family version so two adults with joint accounts can both use the app without duplicating and paying twice. Reviewed on: 18th March 2021
Mread's avatar
Mread

Life-saver!

5
Emma makes budgeting fun and has helped me to save up enough to buy a car, and to manage my credit well enough to get a mortgage. Thanks Emma! Reviewed on: 18th March 2021
Sus Finch's avatar
Sus Finch

Best app I've ever downloaded

5
I completely and utterly love Emma, one place to monitor all/most of my finances is a dream. I was previously using Excel to monitor my spending and saving which was a challenge, now I have it all in one place with instant updates. I can set budgets, keep an eye on savings and predict months where I have a large annual spend. The interface is easy to use, vibrant colours and emojis, useful notifications. I could go on and on about how much I love EMMA Reviewed on: 18th March 2021
Ellie's avatar
Ellie

Indispensable

5
The value proposition is really strong and after having used other PFMs, Emma stands out as being the best of all of them. Reviewed on: 18th March 2021
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GM

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