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Emma: Savings App reviews

View other Emma products
4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
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0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD
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About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Best in class!

5
I have used a variety of banking aids over the years and without doubt Emma is the most comprehensive and easy to use one. I really recommend upgrading to the Pro version! Reviewed on: 18th March 2021
Jim Newton-Smith's avatar
Jim Newton-Smith

Budgeting Friend- Emma

5
I have used Emma over a year and it has been an amazing experience, top notch customer service and always in touch with their community. Keeps me updated on my expenses and helps me track the ins and outs of finances. The free accountant I can rely on. Well done Emma. Reviewed on: 18th March 2021
Zec Adryan French's avatar
Zec Adryan French

Useful

5
Best app to keep track of past present and future purchases Reviewed on: 18th March 2021
Johnnie Hemsley's avatar
Johnnie Hemsley

Recommended to everyone I know and meet!

5
Emma has changed my entire outlook on banking, finance, and saving. In just over a year I’ve managed to save thousands of pounds and almost double my savings goal. Emma summarises all of my credit, debt, loans, investments and savings accounts in one place to give a genuine holistic view of my financial situation. There is no better way to be in control of your own spending, and financially independent, than with Emma. I recommend it to anyone who will listen to me. The app support system is fantastic, their team are always on hand to fix any issues that arise within a matter of hours. I can’t thank Emma enough for such an innovative and trustworthy app that makes finances approachable and easy. Reviewed on: 18th March 2021
Emeliakate's avatar
Emeliakate

So good for savings

5
This app helps you save without realising the money leaves your bank! Highly recommend as you can treat yourself without feeling guilty! Reviewed on: 18th March 2021
maria.mccolloch@googlemail.com's avatar
[email protected]

Got my finances back!

5
This app is easy to use, with hints and tips as a bonus. Once I've started seeing where my money is going, it's easier to cut back when I budget Reviewed on: 18th March 2021
Haaaaaay's avatar
Haaaaaay

So useful!

5
So easy to use and helpful to keep a track of my finances! Reviewed on: 18th March 2021
Blahblah's avatar
Blahblah

Fun finances!

5
I have already recommended Emma to several friends and family members. I think the reports are great - filtering them means you’re able to get a few different angles on your spending habits, be it spending too much on clothing or at one retailer. The messages from the actual app are friendly but not over-the-top so there is a cosy feel to using the app. I haven’t even explored all the capabilities the app offers but what I have experienced from my usage so far I am very pleased with! Reviewed on: 18th March 2021
Terri's avatar
Terri

Your finances all in one place

4
Great app that brings your bank finances all into one place and lets you Track and analyse spending and saving. Very useful, hopefully they continue to develop and improve it as more users join! Well recommend!! Reviewed on: 18th March 2021
simonbennett909@hotmail.co.uk's avatar
[email protected]

Everything you could want in an app, makes saving fun!

5
Emma is fun, accessible and has great features to help you keep track of your spending and even encourages you to save. Great overall. Reviewed on: 18th March 2021
Ellie's avatar
Ellie

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