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Emma: Savings App reviews

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4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
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0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD
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About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Good app

5
Have no issues so far. Very useful app and good to keep an eye on my budget. Thank you Reviewed on: 18th March 2021
V review's avatar
V review

Best banking app ever!

5
This app is amazing. It helps me keep track of my spending in such a great way that I’ve now started to see where I need to check my finances. Whenever you need help the team at Emma are on hand super fast! Reviewed on: 18th March 2021
Venetia Blair's avatar
Venetia Blair

Nice app and user friendly

4
The free app is good but more useful feature on the paid version but can't justify upgrading for what I need. Reviewed on: 18th March 2021
Joshua Gebbie's avatar
Joshua Gebbie

Essential Daily Update

5
This is the first app I open every day, without fail. I can see all my accounts in one hit, can budget and assign categories to my spending. Above all, it keeps me focussed on finance Reviewed on: 18th March 2021
Tracey Karen's avatar
Tracey Karen

Excellent

5
I love the real-time alerts, helps me to keep track of things. Couldn't be without it Reviewed on: 18th March 2021
Yvonne's avatar
Yvonne

Great little app

4
Very useful insights into where my money goes. Analytics are very useful. Some features are locked behind a paywall. For example, I can't add a new account manually. Nevertheless, the free version still offers a lot to any user. Reviewed on: 18th March 2021
thomasdam's avatar
thomasdam

Fab app

5
Helped me save almost £2k effortlessly. Amazing app, can’t rate it highly enough Reviewed on: 18th March 2021
Mrs H's avatar
Mrs H

A warm hug from Emma

5
It’s so easy to follow and you feel like Emma is looking out for you by communicating about your money in a really positive way. Reviewed on: 18th March 2021
dawnbleask@icloud.com's avatar
[email protected]

Great

4
Emma is really good for helping me keep track of my money Reviewed on: 18th March 2021
Abi's avatar
Abi

Unique and highly flexible spend management system

5
Advertisements for competitor apps don't appear to provide the same functionality as Emma. The options to create categories, split transactions, extract in formats that are easy to morph into pivots and analysis is brilliant. Excited to see how options and app additions will create innovative ways to look at personal finance in the future. One minor detail is that I find the app struggles as you scroll back months going back 5 years, sometimes it the headings don't keep up or look out of place. This is minor and if you close and reopen the app the issue usually resolves itself. All in though I would recommend it to anyone like myself who likes to analyse their spend trend over time and help budget for future expense. Reviewed on: 18th March 2021
Kevin Barr's avatar
Kevin Barr

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