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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Amazing money manager

5
Does everything you could ever ask for in a money management app! Reviewed on: 18th March 2021

Emma

5
Ever since i have been using the app, my finance has dramatically improved and I’m able to keep up on my ongoing and outgoing on a daily basis Reviewed on: 18th March 2021

I strongly recommend

5
It helps me to understand my bank statements and to organise my account Reviewed on: 18th March 2021

Making life easier to organise

5
A great app that is easy to set up and manage with notifications for tracking spend. With a weekly report to analyse your financial activity. A perfect daily companion. Reviewed on: 18th March 2021

Fun, engaging, great at keeping you on track.

5
Emma is an excellent resource to be able to see where you are spending your money, how you can spend less, and the offers for different discount codes are the icing on the cake. Reviewed on: 18th March 2021

One of the few apps I check daily

5
Maybe asks to upgrade to pro a few times too many but otherwise an app I rely on daily. Other issues (some accounts not showing / supported) are with banks not properly supporting open banking rather that Emma itself. Reviewed on: 18th March 2021

Fantastic app experience

5
Really enjoy using the Emma app to monitor my spending and budgets Reviewed on: 18th March 2021

Excellent App, keeps me on track!

5
I have really seen the benefits of budgeting using this App, it’s so easy to use too! Reviewed on: 18th March 2021

Excellent

5
Easy to use, all your accounts in one pace, track your spending habits and see what else is coming out this month. Fantastic, can’t fault Emma Reviewed on: 18th March 2021

Excellent, personal and responsive customer service

5
Excellent customer-focused team, even the CEO is responsive on social media and forums! Reviewed on: 18th March 2021

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