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Emma: Savings App reviews

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4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD
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About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Simple, efficient & Inspiring

5
Since using Emma is has aided me in both personal & business matters. The unique blend of managing your personal finances and being able to take information it provides to see your nett worth etc is simply electric! Thanks Emma may even call my next child after you! :-) Reviewed on: 18th March 2021
David's avatar
David

Great to see your spending

5
Really helps to see spending then budget. And has fun way to interact and tell you what is happening and where your money is going. Love the weekly reports. Reviewed on: 18th March 2021
Brian's avatar
Brian

Fab!

5
Brilliant! A fun way to keep my spending on track and plenty of encouragement towards my financial goals. Reviewed on: 18th March 2021
yellowspring08@gmail.com's avatar
[email protected]

Helps a lot

5
Helps managing my finances like a charm Reviewed on: 18th March 2021
Simonas Matulis's avatar
Simonas Matulis

Emma holds me to account to save my accounts!

5
I downloaded Emma last month and it has been brilliant. I'm always updated about my budgets and how I'm spending. I receive congrats when I save which is encouraging and the app also keeps it REAL when I don't. Emma sends notifications like a friend so I feel less bothered and more supported. It also encourages me to invest and prioritise cashback so I can grow my money! Emma even picked up my chicken shop habits which has made me aware of my diet too. Love it! Reviewed on: 18th March 2021
Kirsty Thomas's avatar
Kirsty Thomas

Super app

5
Easy to use but not irritating! Just the right balance of notifications and support! Reviewed on: 18th March 2021
rusibly@gmail.com's avatar
[email protected]

Absolutely, amazing!

5
Couldn’t be happier! Me and my partner have our first house together, and you guy’s made that possible for us. So I’m extremely delighted! The Communication was extremely excellent, the best rates and I look forward to dealing with the company. Reviewed on: 18th March 2021
scotthanratty@yahoo.com's avatar
[email protected]

Clean interface, easy to use

5
Have been using this for a while and compared to other tools this has a clean interface that's not confusing, is very easy to use and properly support Starling bank's savings pots. Reviewed on: 18th March 2021
Vik's avatar
Vik

Easy to use and great overall

5
I struggled with finances and savings but Emma helped out with all of it and simplified it for me Reviewed on: 18th March 2021
Aaron james 's avatar
Aaron james

Bring all you need to know about your accounts in 1 app

5
Gives you visibility of your accounts spending that banking apps currently don't do/do well enough. Setting goals and comparing to previous weeks and months makes it super helpful, and has become a go-to to sense check whether I can splurge or not without feeling the purse strings getting too tight! Reviewed on: 18th March 2021
Jamesfickling's avatar
Jamesfickling

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