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Emma: Savings App reviews

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4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
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0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD
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About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Great UI and great insights

5
The UI is just fantastic, and the information given is valuable and well displayed. Reviewed on: 25th January 2019
Giovanni Sanvito's avatar
Giovanni Sanvito

Very easy to use

5
Great way to keep track of finances Reviewed on: 25th January 2019
Talullah's avatar
Talullah

Extremely user friendly

5
Great service and the UX is very solid. Great work guys! Reviewed on: 25th January 2019
Lorenzo Bellucci's avatar
Lorenzo Bellucci

Perfect

5
I used to use a spreadsheet to analyse my spending, until I found Emma. The perfect budgeting app! Reviewed on: 25th January 2019
Marlena's avatar
Marlena

Control over spending

5
The biggest issue I had financially was that I found it very hard to stay on top of my spending and stick to my budget. Emma has helped me control my spending by letting me know how much I could afford to spend and see where I am spending unnecessary amounts of money. Reviewed on: 25th January 2019
Sam's avatar
Sam

Brilliant App for money management

5
Provides you with a simplified yet detailed breakdown of all your spendings. From subscriptions to purchases. Also categories your purchases so you can keep track with how much you spend on fast food for example. Very useful so you know what you can do to save yourself some money. Reviewed on: 25th January 2019
Grant Pottage's avatar
Grant Pottage

Super smart app that provides a holistic view of our household spending

5
I'm a long-time user of Emma, and have all of our banking and card accounts plugged into the app. I can easily see how we're doing in terms of expenditure, and find those items that might need attention e.g. a higher than usual mobile phone bill. Reviewed on: 25th January 2019
Wes's avatar
Wes

Great app which saves time and provides great insights

4
The app is designed really well, regularly updated and provides really useful insights. I used to check several banking apps for transactions/balances, now Emma has sorted that all for me Reviewed on: 25th January 2019
Toby's avatar
Toby

Clear breakdown of where the money goes

5
Emma is the first service to clearly breakdown my spending over a month and shows me how to reduce those costs. The friendly and intuitive interface makes the app feel friendly and weekly email updates keep me feeling in the loop. Reviewed on: 25th January 2019
Benjma's avatar
Benjma

What the old banks should have done years ago

5
This is a great little app that allows me to keep track of my spending, reoccurring payments and much more. I now feel I have better control of my money, the last time I had something like this it was msmoney Reviewed on: 25th January 2019
Mark Deakin's avatar
Mark Deakin

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