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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 3.99 (331 reviews)

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4.00

Based on 331 reviews, last reviewed 11th Jun 2026

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Switched to LV some years ago when I realised that t... Switched to LV some years ago when I realised that they were the underwriters for my former insurers. My premium reduced straight away, and has remain... Read more Reviewed on: 11th June 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (331)

,Three half weeks and still no car fixed for a minor accident

Been with LV for a few years and just paid the money each month to insure the car, the first time I've need to make a claim and oh my god what a shamble. They use ABL to fix the vehicles, who have taken over 2 weeks to assess the vehicle and start ordering parts. I'm being advised it's going to take another 2 weeks at best to get the parts and look to return the vehicle totalling 4+ weeks. When contacting LV and ABL neither would look to provide a courtesy vehicle even after agreeing the repair is taking much longer then they would expect. I would stay away from these guys and look to use a company that has correct contracts in place with their suppliers to fix a vehicle in a timely manner. Reviewed on: 15th June 2022

Rude staff

They were very rude on the phone and did not want to fight my case although the dash cam footage shows my car in my lane. I honestly gave up on explaining something so simple to them, it was almost like they just wanted to be blind to it and not take my case the legal route. My advice is don’t waste your money and insure with them, you’re better of paying an extra premium with another insurer and trying your luck elsewhere. Reviewed on: 30th May 2022

Absolutely no problems here.

First-class website: can view policies online and download documents if necessary. Phone support was excellent - English-speaking and very helpful. AAAA++++ Reviewed on: 9th October 2021

Best in The U.K.

Best company to be with.Reliable,trustworthy,and honest. Reviewed on: 8th October 2021

Easy As Starting The Car Up!

Great website and very easy to set up my Insurance. Reviewed on: 18th September 2020

Great prices

Great prices & customer service. Have used a few times for car insurance and are always competitively priced. Reviewed on: 17th September 2020

Excellent Customer Support

My policy with LV entitles me to drive other vehicles but the policeman who stopped me for no insurance felt he knew better and whilst waiting to speak to LV, told me he intended to seize my car and started filling in a form. When LV answers and confirmed I was insured he was very upset - not a good start to his day. Thanks LV for dealing with him so professionally and promptly. Reviewed on: 12th September 2020

Insurance company that puts u first

Outstanding customer service always puts you first and company second and great value for your money may not be the cheapest on the market but as the old saying goes u get what u pay for Reviewed on: 3rd September 2020

Simply The Best

A company which really cares about providing first class customer service through highly trained staff. Reviewed on: 3rd September 2020

Great insurer for car, home, dog and life!

We have used LV for our car insurance for many years & regularly recruited friends to change to LV. We also have a life insurance policy and home contents insurance as we live in an independent living facility. Our recently rehomed Polish labrador is also insured with LV’s Pet Insurance Policy. We have no cause to change as premiums remain competitive. Reviewed on: 3rd September 2020

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