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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent.

5
We have only had our dog for a few months and haven't actually needed to call on any insurance claims but so far so good. Great value for money. Reviewed on: 29th June 2020

Years of service

5
Years of service priced well and never a problem to small Reviewed on: 29th June 2020

Superb

5
Excellent service easy and reliable to use Reviewed on: 29th June 2020

No frills insurance with no quibble claims

5
I have been with Purely Pets for a number of years and have always found them helpful and very fair. They are also competitive and one of the few companies to insure older pets. Reviewed on: 29th June 2020

Brilliant

5
Great service better cover and cheaper than our previous insurance no brainer Reviewed on: 29th June 2020

Competitive pricing

5
Very friendly and helpful and offered more for my money than my previous pet insurer Reviewed on: 29th June 2020

Cat insurance

5
Very good value for money than other pet insurance company's Reviewed on: 29th June 2020

Seems competitive

3
Had no problems once when I made a claim early in the policy. Never claimed again but disappointed with it going up over £60 this renewal Reviewed on: 29th June 2020

Fantastic customer service and very friendly and helpful and especially in times of having to make a claim

5
I have had to make two large claims regarding my dogs operations and I have always found the customer service fantastic during these stressful times. I wouldnt use anybody else now. Reviewed on: 29th June 2020

Amazing

5
Great cover at affordable price gives peace of mind for my cats. Reviewed on: 29th June 2020

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