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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Dog insurance

5
Superb service ..No problems with my claims .. pay vet direct which eases so much pressure when your worried about your best friends.. friendly advisors and prompt responses I’ve recommended to many Reviewed on: 29th June 2020

Great Value

5
GREAT VALUE PET INSURANCE. Easy to navigate the policy and clear go understand Reviewed on: 29th June 2020

Top of the Pets

5
As 70 plus year olds with two dogs we need to know we can rely on a good insurer for complete peace of mind Reviewed on: 29th June 2020

Great value pet insurance

5
Was getting so alarmed at my pet insurance rising each year So was delighted to discover Purely Pets was reasonable and provided the cover I needed. Reviewed on: 29th June 2020

Great company

5
Very helpful company when you need them the most. I will highly recommend. Reviewed on: 29th June 2020

Great company

5
Purely pets offer a fantastic amount of cover for such a little price Reviewed on: 29th June 2020

Pet insurance for dogs

5
I have found this company very professional and have given me a great, prompt service. Excellent Reviewed on: 29th June 2020

Fab pet insurance

5
Our pet needed an operation, claim was dealt with easily, quickly and extremely professionally. Would recommend to anyone needing pet insurance. Reviewed on: 29th June 2020

Excellent

5
Friendly and very helpful and always there to give you advise Reviewed on: 29th June 2020

A strong 10/10

5
Customer service brilliant. We haven’t yet had to make a claim but can not recommend enough Reviewed on: 29th June 2020

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