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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
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1%
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0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Good Value provider - beat the pants off our previous insurer

5
We found a very acceptable premium for our elderly dog compared to our previous long standing insurer who wanted an arm and a leg. A breath of fresh air Reviewed on: 29th June 2020
simon's avatar
simon

Lovely vets!

5
Always so helpful and friendly! Reviewed on: 29th June 2020
Amie's avatar
Amie

Such great service

5
Have only had to use our plan once, utilising the free 24/7 vet and they were so helpful and caring about our wee puppy. I felt so relieved and it also saved us an expensive trip to the vet on a Saturday which wasn’t needed! Reviewed on: 29th June 2020
Katia Flynn Yazigi's avatar
Katia Flynn Yazigi

Good overall

4
Timely handling and dealt with claims well. Struggled with lack of up front information for a claim is all. Reviewed on: 29th June 2020
Sho's avatar
Sho

Great company with personable staff

5
Have had no issues with Purely Pets, they have been helpful, respectful and very quick to handle any queries. Reviewed on: 29th June 2020
Michelle L's avatar
Michelle L

Providing the cover you need for a realistic cost

4
Most insurances charge an unacceptable amount. The cover we had previously just kept getting more and more expensive. Swapped to Purley pets for same coverage at a fraction of the price. Reviewed on: 29th June 2020
Chloe Skipper's avatar
Chloe Skipper

Easy and straightforward.

5
The company offers a comprehensive policy for my dog and gives me immense peace of mind for a reasonable price. Reviewed on: 29th June 2020
Holly's avatar
Holly

Great customer service

5
I had use my policy and had a nice smooth service Reviewed on: 29th June 2020
Kevin's avatar
Kevin

Excellent Service & Value for Money

5
I switched to Purely Pets this year having been with the same pet insurer for several years. The switching process was quick, simple , hassle free and the level of customer service was second to none. I would definitely recommend Purely Pets to my friends and family. Reviewed on: 29th June 2020
Donna Jeffrey's avatar
Donna Jeffrey

Good price but issue with claim

3
Good price and product but declined claim Reviewed on: 29th June 2020
EdG24's avatar
EdG24

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