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Purely Pets: Pet insurance reviews

4.33
Based on 2,032 reviews, last reviewed 23rd Sep 2026
No new 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Loyal customer Ive been a loyal customer of purely pets for years. I ensured my puppy and renewed every year. Once my dog was spayed, she was diagnosed with hip dysp... Read more Reviewed on: 23rd September 2026
Deimante M's avatar
Deimante M

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2032)

Excellent Service & Value for Money

5
I switched to Purely Pets this year having been with the same pet insurer for several years. The switching process was quick, simple , hassle free and the level of customer service was second to none. I would definitely recommend Purely Pets to my friends and family. Reviewed on: 29th June 2020

Good price but issue with claim

3
Good price and product but declined claim Reviewed on: 29th June 2020

Simple & Comprehensive

5
Purely pets is great value for money with easy to understand policies. I know my dog is covered for everything he needs to be. Reviewed on: 29th June 2020

Good price in market

5
When comparing prices around the market they were one of the most competitive. Also their customer service team is very friendly and I wasn’t in the que for long which is good. Reviewed on: 29th June 2020

Peace of mind!

5
Sadly we were told that our dog of 12 years would need to be put down at the start of this year. We did not have insurance but realise now how quickly costs can escalate without it. We have recently purchased insurance for our puppy which provides the peace of mind to us all. The process was very easy - definitely recommend. Reviewed on: 29th June 2020

Great Value

5
Excellent and comprehensive cover for a reasonable premium Reviewed on: 29th June 2020

Peace of mind at a low cost

5
I’ve had nothing but a pleasant experience with Purely Pets. It’s easy to set up & then it’s there in case the worst happens & we need to use it. Insurance is important, contents, buildings, car, life & pet insurance & Purely Pets makes it hassle free. Highly recommend! Reviewed on: 29th June 2020

First Time Insurer

5
Straight forward and easy to insure with. Reviewed on: 29th June 2020

Easy insurance company to deal with

5
Good level of cover for a lifetime policy for a reasonable premium on a pedigree dog over 8 years old. Communicate well during the claims process and let you know what will be paid and when. Reviewed on: 29th June 2020

Great Interaction

5
Really good service provided & easy & simple to set up Thankyou Reviewed on: 29th June 2020

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