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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Simply brilliant

5
Identical cover of our previous policy and 1/3 price and they have am online log in centre that makes checking you policy and making a claim a breeze. Reviewed on: 29th June 2020

Tail-waggingly great!

5
From level of service to customer care and value for money pet insurance packages. I couldn't wait for my dog's insurance to come up for renewal in order to take out pet insurance with Purely Pets. 10/10 woofs from me and hound! Reviewed on: 29th June 2020

Prompt and professional

5
Excellent service, polite and prompt, just what you need if your pet is poorly Reviewed on: 29th June 2020

Affordable and easy

5
It was quick and easy to insure our little kitty, not to mention affordable. Definitely recommend. Reviewed on: 29th June 2020

Good experience

4
A really good insurance that offers a range of different insurances. Reviewed on: 29th June 2020

Top pet insurance company

5
Amazing customer service to deal with any queries and claims sorted out so quickly! Reviewed on: 29th June 2020

Great company

5
I have been with purely Pets for a few years now and have had nothin but great service . Reviewed on: 27th April 2020

Puts my mind at ease!

5
Lovely and straightforward pet insurance. Great value for money and no added fluff! Reviewed on: 19th August 2019

Easy to set up reasonable prices

5
Really easy to set up and a very reasonable price for our cat Perrie. We know she is safe with Purley Pets looking after out for her! Reviewed on: 18th August 2019

Great insurer for my dog

5
Great customer service and very easy claim process Reviewed on: 11th August 2019

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