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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Easy to claim, very helpful staff

5
I have been with purely pets for many years. The staff are very helpful when you telephone them and if you have to claim it’s very straightforward. You are kept up to date via your online account and emails and payments are made within a week of claiming. I would highly recommend purely pets for your insurance. Reviewed on: 11th August 2019

Straightforward service with no delays

4
What a difference! Responding to queries is a doddle and the service you receive fantastic with no delays, unlikecwith other pet insurances like Pet Plan. You call them and they are there without making your life hell..... Reviewed on: 10th August 2019

Very helpful, good value

5
Very helpful staff and happy to answer any questions on the phone. Easy to use website. Good value for money and offers suitable cover for a fair price. Reviewed on: 4th August 2019

Easy to insure with and renew

5
Easy to ensure with, much cheaper than previous insurer, excellent coverage especially for older pets Reviewed on: 3rd August 2019

Pet insurance

5
Purely pets are a very competitive insurance company Very polite / helpfull and deal with your enquiry very professionally Reviewed on: 2nd August 2019

Compassionate and caring

5
I had to claim after having my cat put to sleep, the customer service was outstanding when dealing with my claim whilst at he same time showing understanding about the death of my pet. Reviewed on: 2nd August 2019

Excellent service

5
Affordable pet insurance, excellent service Reviewed on: 1st August 2019

customer friendly

5
simple online purchase to buy insurance and very straightforward claim process Reviewed on: 31st July 2019

Great company!

5
Had to claim a few times and its been a very smooth experience. Would highly recomend Reviewed on: 31st July 2019

Very friendly, helpful team

5
Very easy to book pet insurance and the staff member was very helpful when I had a query. I have not and hope not to need to make a claim but am confident they will help me as needed. Reviewed on: 31st July 2019

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