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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
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KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Super easy

5
It was really easy to get a great price to insure my cat. She's an older cat so can be expensive to insure but Purely Pets gave me a great price and excellent cover. Reviewed on: 29th June 2020
Coolj333 's avatar
Coolj333

Great experience so far

5
Excellent easy to set up and deal with Reviewed on: 29th June 2020
Gemma Robinson's avatar
Gemma Robinson

Good Reviews

5
Having been with one of the larger suppliers of pet insurance with not every experience being good. Refreshing to have found Purely Pets...let’s hope they do well! Reviewed on: 29th June 2020
Sarah's avatar
Sarah

Easy to start and quick response!

5
Very easy insurance company to use and currently had a brilliant experience! Reviewed on: 29th June 2020
Grace's avatar
Grace

Great service and good value for money!

5
Purely Pets came out as one of the most reasonably priced pet insurance providers. Comparing between companies they offered the best value for money best on the insurance level we wanted for our dogs. Their Customer Service Team have always been very helpful when I call. Reviewed on: 29th June 2020
Lauren Shackcloth's avatar
Lauren Shackcloth

Good value for money !

5
Getting a new puppy, meant getting new pet insurance. Purely Pets ticked all my boxes Reviewed on: 29th June 2020
Stacey Beaven's avatar
Stacey Beaven

Reasonable price

5
It is easy to take out Pet Insurance with Purely Pets and all options are explained so that you know that you are getting the cover that you want with no hidden costs. The price for the level of cover required was very reasonable and Purely Pets will happily insure older pets. Reviewed on: 29th June 2020
Karen's avatar
Karen

Simple, effective peace-of-mind.

5
Purely Pets have been easy to deal with from my first contact with them. It was very simple to set the policy up, which was all done online via their very user-friendly website. I have peace-of-mind that the policy meets the needs of my cat, Chloe, should we ever need to call upon it. Purely Pets regularly keep me informed of any changes, offers, or other important information via email - their communication is excellent. Reviewed on: 29th June 2020
Dan's avatar
Dan

Good

4
I’ve never had a problem with my pet touch wood, but I receive regular emails from purely pets so I can tell they stay in touch with customers. Reviewed on: 29th June 2020
Chloe's avatar
Chloe

Easy to sign up and friendly call centre staff

5
Needed to make some admin changes to policy after I signed up, the lady on the phone could not have been more helpful! Reviewed on: 29th June 2020
josh's avatar
josh

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