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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Review for insurance

5
Only took insurance out less than a year ago. Had an issue due to my own silly fault. You guys phoned and sorted it for me instantly. Thank you!! Reviewed on: 29th June 2020

Easy and good value for money

4
Switching to Purely pets was easy. And they came on top of a wide range of competitors. Hopefully we will not have to put their service to the test... Reviewed on: 29th June 2020

Why choose Purley pets

5
easy to do online,or you can telephone and get good advice and customer service Reviewed on: 29th June 2020

Great

5
I swapped supplier and went to them without any fuss. Everything has been good so far. Reviewed on: 29th June 2020

Very prompt and courteous service

4
One dog has a long running problem that ended in an operation. The other became ill and died of pneumonia in the dog hospital. Both substantial claims were settled quickly and without fuss. Reviewed on: 29th June 2020

Review of how Purely Pets handled our policy and recent claim

5
I found Purely Pets to be efficient and effective in providing our pet insurance and in handling our recent claim. They were timely and clear about what was needed for the claim and made the decision quickly. They liaised with us and our vets well. I believe that they provided an excellent service, although I am very unhappy about the hike in my annual premium (it's almost doubled) as a result of making a claim! Reviewed on: 29th June 2020

Fantastic service, great prices.

5
My baby girl had a cancerous tumour removed before we had the policy for even a year. Purely pets paid out for our claim with absolutely n Reviewed on: 29th June 2020

great Value pet insurance

5
when it came time to renew I look at several insurance companies and Purely Pets offered the best deal for value and cover Reviewed on: 29th June 2020

Easy to claim

4
I’ve found purely pets really easy and straight forward to use. I’d only just joined and had to make a rather large claim from my insurance policy and purely pets were extremely helpful and made the whole process easy and straight forward. Reviewed on: 29th June 2020

solid, reliable pet insurance

5
no fuss great rates. innovative claim sharing to keep costs low. Helpful staff even in lock down Reviewed on: 29th June 2020

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