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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Recommended

5
This was my first time to have pet insurance I have just renewed so must be happy. Good price and service. Reviewed on: 26th July 2019

Value for money and easy to use

5
Excellent value for money and easy to use insurance. Reviewed on: 26th July 2019

Very helpful and polite

5
Very easy webpage and staff very helpful Reviewed on: 26th July 2019

It's just right for us and bengi

5
The price ,with the cover provided is great Reviewed on: 26th July 2019

PET INSURANCE PEACE OF MIND

5
Regular e-mail information explaining how to claim /support available -not just a take your money and no contact Reviewed on: 26th July 2019

Took the money worries away

5
My dog had a tumour in his pad the vets had to remove most of the pad and a toe as you can imagine we were stressed put our claim In and got our money in a few weeks made it so we could concentrate on our dog and not how much it was going to cost Reviewed on: 26th July 2019

Good value

5
Great cover at a great price, quick and easy to use website. Reviewed on: 26th July 2019

Amazing

5
Purely Pets have been amazing since I joined them 8 years ago. Always trying to help. Reviewed on: 26th July 2019

Great knowledge

4
The staff have a very good product knowledge and were able to tailor the correct insurance product for my pet. Reviewed on: 26th July 2019

Fantastic easy service

5
Easy to set up. Easily contactable. UK call centres and very helpful staff on hand. Reviewed on: 26th July 2019

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