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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Top Quality Service

5
I had a few issues when I wanted to switch from my previous company due to the high increase in the policy, my dog is only 18 months old and I had never made a claim. I contacted Purely Pets and was given so much help. I was treated as an individual, with courtesy and respect. I can and will honestly recommend Purely Pets. Reviewed on: 24th July 2019

I have 4 animals with purely pets never had a problem

5
Great company, when you need to claim it’s very straight forward with all the advice you need Reviewed on: 24th July 2019

So easy and efficient!

5
When looking for pet insurance, Purely Pets were so easy to deal with, friendly and efficient. The cover is comprehensive and extremely good value for money. Reviewed on: 24th July 2019

Excellent website, cover and prices!

5
Excellent company and service , offering a broad spectrum of policies, covers and options which are all explained well and easy to understand and access. Premiums are by far the cheapest on like for like cover and policy was set up within minutes. A confirmation email and policy was received immediately. Would definitely recommend to friends and family. Reviewed on: 24th July 2019

Excellent service

5
Purely Pets was recommended to me and I'm glad it was. Had my retriever for two years and this was my first experience of needing to claim for treatment. Claim made via vet and was settle directley to the vet. No hassle excellent service Reviewed on: 24th July 2019

Value for money

5
My dog needed xrays and investigations Purley Pets paid for these super quickly without any hessle. Reviewed on: 24th July 2019

Just amazing

5
Wanted a good pet plan for my dog. Excellent reviews . Good personality service when I rang them. Reviewed on: 24th July 2019

Great value pet insurance

5
Purely pets offer affordable insurance packages. They have different options and are easy to deal with. My pug had a few health problems and purely pets where great to deal with. I would recommend their service Reviewed on: 24th July 2019

Good value for money

4
Policy coverage catered for what I was looking for. Reviewed on: 24th July 2019

Easy, friendly, no fuss

5
As insurance goes, its simple and straight forward. Reviewed on: 24th July 2019

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