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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Quick response

5
Made a claim on my beloved Millie the pug she need an operation and purely pets were quick to deal with my claim Reviewed on: 24th July 2019

Worth a look

5
I have had no problems so far. I compared quite a few sites and found purely pets competitive. Easy to use site. Been with them full year, now on second year, quote came in and it was not extortionate Reviewed on: 24th July 2019

Very good communication

5
Luckily I haven't had to make a claim. However any correspondence has been prompt and informative. Reviewed on: 24th July 2019

Great customer service

5
Customer services had answers to all questions and helped me to understand my quote better Reviewed on: 24th July 2019

Excellent

5
Really good customer service.... Reviewed on: 24th July 2019

Great company

5
Easy to contact and dealt with my claim quickly and easily with no hassle. Highly recommended Reviewed on: 24th July 2019

Dog insurance

5
I think it is most important to insure your pets. In my case my dog Polly is my hairy baby and I would be devastated if something happened to Polly and I couldn’t afford to have her fixed because she wasn’t insured. I looked over the internet for the best deal for what I needed and found purely pets to be the best for me. Reviewed on: 24th July 2019

Excellent experience

5
Easy website to use very competitive price and wide range of cover options. Reviewed on: 24th July 2019

Highly Recommend!

5
When speaking with customer services they could not have been more helpful and friendly. I have always been extremely happy with my pet insurance and would highly recommend! Reviewed on: 24th July 2019

Great company

5
We found them to be great , no fuss when it came to pay out. Reviewed on: 24th July 2019

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