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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Perfect

5
Always paid up quickly, have all three of our dogs with them, affordable comprehensive cover, brilliant customer service Reviewed on: 24th July 2019

Great

5
So far seem great. Was quick and easy to sign up and they had the lowest excess I could find. Happy so far Reviewed on: 24th July 2019

Great service around

5
Polite Efficient Great prices Happy with everything fast an speedy service 10/10 Reviewed on: 24th July 2019

Very helpful great company

5
Great company to deal wouldn’t insure my dog with anyone else Reviewed on: 24th July 2019

Satisfied Customer

5
Easy to switch my pet insurance, very helpful staff. Reviewed on: 24th July 2019

Great pet insurance!!

4
Great insurance and decent price! I’ve not had to claim yet, but based on positive customer service so far, I am confident when (and if) I need to make a claim in the future! Definitely recommend Purely Pets! Reviewed on: 24th July 2019

Great service

5
Our dog appears to be the dog who will get most illnesses etc and we have always had speedy response to our claims Reviewed on: 24th July 2019

Customer service

5
Anytime I’ve had a query the customer service has been very helpful. Reviewed on: 24th July 2019

Brilliant

5
Very good service and great customer service Reviewed on: 24th July 2019

Great cover at sensible price

5
Purely pets provide a good level of cover at a competitive price. Making a claim when I needed to was simple with speedy payout. Great job. Reviewed on: 24th July 2019

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