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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great value cover with no nasty small print.

5
Great value cover with no nasty small print. Found several better quotes until I read the small print and discovered they were a rip off. Purely Pets did the business. Thank you Reviewed on: 14th July 2019

Best ever claim experience

5
Spoke to very understanding people on each occasion I needed to contact purely pets about my claim. All questions were answered knowledgeably. Follow up emails kept me updated regularly about my claim. Reviewed on: 14th July 2019

Got all I needed

5
They are friendly and helped get me a better deal when adding another pet Reviewed on: 14th July 2019

I'M pleased to have insurance with this company,a friend of mine recommend to me

5
Once I maked a claim,and they helped me with it.They have a great team Reviewed on: 14th July 2019

Excellent pet insurance

5
Prompt, efficient, easy to contact, kept well informed Reviewed on: 14th July 2019

No quibble service

5
My young dog had a cruciate repair TPLO this was my first experience in dealing with an insurance claim. Purely pets made it easy and stress free. Would defiantly recommend them to my friends. In fact I have already done so. Reviewed on: 14th July 2019

Outstanding customer service

5
When ever I've needed to contact the company I have never had my details to hand I have always found the staff friendly efficient and comforting when I have been emotional. Reviewed on: 14th July 2019

Great Pet Insurance

4
We have had our dog insured through Purely Pets for almost 4 years now, and have found the cover very good and suitable for our needs. Reviewed on: 14th July 2019

Great insurance at a sensible cost

5
One of the few companies to insure older cats and still at a sensible price. I have only had to claim once and it was totally painless and hassle-free. Staff are always very pleasant and helpful on the phone. Reviewed on: 13th July 2019

Great service

5
Easy to get a quote and sign up. Clover is good for the price Reviewed on: 13th July 2019

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