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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Excellent company

5
Good value for money for a very comprehensive policy Reviewed on: 13th July 2019

Excellent service

5
Very easy website to navigate , claims are hassle free and payments made very quickly . Reviewed on: 13th July 2019

Fabulous service

5
From getting a quote to setting up the policy for our dog was a breeze. So easy to do and the aftercare received was 5 star Reviewed on: 13th July 2019

Does what it says on the tin

4
Affordable, easy to understand, simple to use. Reviewed on: 13th July 2019

Excellent insurer!

5
Not being with them for long, but already they have helped when needed and was great customer service, easy to talk to, very friendly, brilliant price for what you get, all round excellent insurer! Reviewed on: 13th July 2019

Simple Easy No Hassle

5
Pricing is reasonable compared to other companies and if you do need to use the insurance it is hassle free. They deal with the vets bills. Simple Easy Hassle free. Reviewed on: 13th July 2019

best customer service

5
great deal and best customer service . always helpful at all times . Reviewed on: 13th July 2019

Purely Simple Pet Insurance so simple there is little to do

5
So simple is the insurance my pet started needing regular medication all I do is let the vet send the claim form direct and Purely Pets they pay the vet directly leaving me just to pay the insurance the balance As she has to see the vet every other prescription it so simple our dog loves going even knowing we are near before we even get there Reviewed on: 13th July 2019

Happy with PP.

5
I haven't luckily had to make a claim in the two years that Ive been with Purely pets but I have changed details and had queries which have all been dealt with quickly. Staff are friendly and make everything so easy. Reviewed on: 13th July 2019

When you need to claim. They pay no questions ask. No hassle

5
Unfortunately I need to claim for my dogs medication every 6 month. Purely pets pays up quickly no hassle. I would highly recommend them to all my pet friends. Reviewed on: 13th July 2019

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