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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Easy to join

4
Getting my policy was no problem at all, and very reasonably priced. I have had to make a claim recently, which was dealt with very easily, but could have been a bit quicker. Overall pleased with them to date. Reviewed on: 13th July 2019

Best Pet Insurance

5
Easy to use claim system Friendly customer service Fast claim payments Reviewed on: 13th July 2019

Great company

5
Great company to deal with when we have had to claim it has been fast efficient and painless Reviewed on: 13th July 2019

Efficient

5
Advisor was knowable Sort out my problem efficiently Reviewed on: 13th July 2019

Outstanding performance when you need it most!

5
Had a recent claim when my dog became really ill, PP handled it in a friendly efficient manner that certainly did not add any stress to the situation. Cannot speak highly enough of their performance. Reviewed on: 13th July 2019

Excellent pet insurance

5
I have never had any issues when contacting purely pets. Everything is explained clearly. Excellent prices Reviewed on: 13th July 2019

The claim process is easy

5
Whilst my claim has not yet been settled the process of inputting the claim form and documentation was extremely easy Reviewed on: 13th July 2019

Mr John Deadman

5
When I purchased my dog Sheba we took out insurance for her, and although we havent had to take up the life part of the policy, we did use the health part, and was very pleased with the service we recieved, and talking for Sheba so is she. Thanks Reviewed on: 13th July 2019

The best decision ever.

5
Our dog was desperately ill and needed urgent medical help which was very expensive Purely Pets never once quibbled over the costs and have been extremely helpful throughout. And I can honest say getting pet insurance from Purely Pets was the best decision ever. Reviewed on: 13th July 2019

Excellent cover at a great price

5
I have been lucky not to have had to make a claim but am very happy with my cover Reviewed on: 13th July 2019

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