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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great policy

5
No hassle value for money pleasant staff Reviewed on: 10th July 2019

Pet insurance

4
Look at competitors and found them Great value for money Reviewed on: 10th July 2019

Delighted!

5
A very smooth experience arranging the insurance and delighted that the renewal price the following year meant that it was not worth moving to a different company. Reviewed on: 10th July 2019

Excellent value for money

5
Excellent customer service, grate value for money ....... covers all avenues Reviewed on: 10th July 2019

Very friendly and helpful

5
I’ve found Purely Pets to be very good dealing with our claims. Very helpful and caring. I would say this is definitely the best company I have dealt with over the years. Extremely good value compared to other companies. Reviewed on: 10th July 2019

Amazing

5
Excellent value for money pet insurance Reviewed on: 10th July 2019

They made things easy

5
Talking on the phone, lovely experience very helpful Reviewed on: 10th July 2019

Brilliant service

5
Very easy make a claim and easy to deal with Reviewed on: 10th July 2019

Easy to set up and good value

5
I found the cover excellent and the price competitive. It was also quick and easy to set up Online Reviewed on: 10th July 2019

Top service

5
Very friendly advisors, claims paid out. Great price for our four fur babies. Reviewed on: 10th July 2019

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