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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

So far ... great!

4
I've not been with Purely Pets for long, but "sign-up" was really easy and I was looked after. The test will be if and when I need support with a claim, but I have confidence that it will go smoothly! I would recommend!! Reviewed on: 10th July 2019

Purely pets are excellent

5
I have used purely pets for a number of years and always found them very helpfull I would fully recommend them to anyone that as a pet Reviewed on: 10th July 2019

Always keeping me up to date

5
I receive regular emails with great information Reviewed on: 10th July 2019

Great, quick and helpful service

5
Had a wee claim, the team were very helpful when calling for an update, etc. Once claim was approved payment was sent immediately without delay. Reviewed on: 10th July 2019

Claims

5
Really good with claims and speedy payouts and very sympathetic at the death of a pet Reviewed on: 10th July 2019

Simply the Best

5
Always available to deal with queries and provide help. Settles claims without delay and responds quickly. A reliable and responsive insurer. Reviewed on: 10th July 2019

Excellent pet insurance

5
We have used purely pets for a few years now and have made numerous claims without any problems. They have paid the claims quickly and communicate with me via the whole process so you know what is going on with your claim. Would highly recommend. Reviewed on: 10th July 2019

Purely Simple

5
Excellent company to deal with, very simple and good online support Reviewed on: 10th July 2019

Reasonable dog Insurance

1
Website very easy to navigate. Highly recommended by a member of my family. Reviewed on: 10th July 2019

Would recommend to friends very helpful xx

5
Put my mind at rest when insuring my pet Reviewed on: 10th July 2019

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