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Purely Pets: Pet insurance reviews

Name: Pet insurance
Rating: 4.71 (2030 reviews)

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4.71

Based on 2,030 reviews, last reviewed 2nd Jan 2026

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026

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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

Purely Pets Pet insurance reviews (2030)

Review of the Purely Pets, Pet insurance:

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums further when we told them we had moved (from West London to home counties and the pets never leave the house, so it's hard to see what possible change there could be to the risk profile). And now to my ongoing claim. Purely Pets don't pay for treatment up front so you are already having to incur expenses and wait to claim back. Then they have busted through their already lengthy claim assessment period with nothing but standard, identically worded text messages in the meantime, telling me not to worry. I sent a message to follow up and they have busted through their timeframe for responding to that too! Will they ever respond? Will they ever process my claim? The customer service is slow to non-existent and the fervour with which they increase premiums is another bad sign. (My claim has not yet been assessed, so this review is not influenced by a good or bad result). Reviewed on: 23rd August 2024

Excellent

We had to take our puppy to the vets as he was limping, no hassle payout, really fast direct to the vets Reviewed on: 10th July 2019

Very good:)

I have always had great service with them. I definitely get my money’s worth with them that’s for sure. They cover a number of different options branching from accidents - quarantine. For up to £10 a month I really couldn’t ask for a better company Reviewed on: 10th July 2019

Fantastic!!

Although my 2 dogs are rarely ill, the times they have been Purely Pets have transferred the money, no quibble, into my bank. Reviewed on: 10th July 2019

So easy to set up

Easy to compare the different products on offer to make an informed decision. Very quick and easy to set up. Reviewed on: 10th July 2019

My resue GSD insurance

I recently had an old dog who required monthly hydrotherapy and pain killers to continue a good quality of life. PP paid the monthly premiums ... no quibble and no hassle! Reviewed on: 10th July 2019

GOOD COMPANY, REASONABLE RATES, NO PROBLEMS CLAIMING

I HAVE USED SAME COMPANY FOR MORE THAN ONE PET AND WOULD HIGHLY RECOMMEND Reviewed on: 10th July 2019

Excellent service

Stress free claim and quick and excellent service Reviewed on: 10th July 2019

Simply the pets

Being in the military I move around quite a lot. Changing my address or any details mid cover has never been an issue. They also provide fully comprehensive 3rd party liability meaning I can take Harry (my dog) to work with me. This probably seems like quite a small thing but it makes a massive difference. Reviewed on: 10th July 2019

Wonderful company

The policy is great value for money, I have both my kitties insured with them. Customer Service was fantastic. Reviewed on: 10th July 2019

Excellent Service

We are extremely happy with the friendly and efficient way that our recent claim has been dealt with, and have been updated all the way. We would have no hesitation in recommending. Reviewed on: 10th July 2019

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