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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Good price and good service

5
Quick and easy to get and a good price. If competitive next time will stick with them Reviewed on: 10th September 2020

Value

5
Good value and easy on line system Reviewed on: 10th September 2020

Quality cover

5
Much cheaper than most competitors with top cover for my pet Reviewed on: 10th September 2020

I have all ready recommended purely pets

5
Website easy to use! Perfectly Able to understand everything, even the small print. Direct debits come out on time each month with no issues. Easy to set up and my little pooch is fully insured should she ever need it. My vet also recommended purely pets as well! They don’t ring or nag you either like some of my other insurances I have. Which is a really good thing because they drive me insane with all their stupid promotional stuff that I’m just not interested in. So yes I have and would recommend them to anyone. Reviewed on: 10th September 2020

The insurance to vote

5
this insurance is reliable, cost worth and always keeping me up to date with latest news. Reviewed on: 10th September 2020

Pet Insurance

4
Pet Insurance up for renewal so went with Purely Pets as they were competitive with regards price and policy cover. Reviewed on: 10th September 2020

Happy!

5
Not had to claim on my policy but the process was easy and the price was good after being quoted some silly prices from other insurance companies! Thank you. Reviewed on: 10th September 2020

Excellent Cover at affordable price

5
Every year my pet insurance kept increasing to the point it was costing nearly a thousand pound a year for my 2 dogs - which are in perfect health and which I have never claimed for. With Purely pets my premiums halved for exactly the same cover. Get a quote and you will be surprised at how much you can save. Reviewed on: 10th September 2020

Value for money,

5
Not had to contact or claim as of this date. Reviewed on: 10th September 2020

Happy

5
Easy to understand no nonsense policy. Reviewed on: 10th September 2020

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