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Purely Pets: Pet insurance reviews

View other Purely Pets products
4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
100% decrease in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM
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About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

Great cover

5
Intuitive online website, easy to use and select cover options. Cover is excellent value for money and save me a considerable amount instead of continuing the insurance cover with my previous provider. The excess values were cheaper as well. An all round winner for me with an award winning pet insurer. Reviewed on: 10th September 2020
John's avatar
John

Great value excellent cover

5
Speedy service very friendly with great levels of cover for the price Reviewed on: 10th September 2020
Tom Belcher's avatar
Tom Belcher

Simple, efficient service

4
The sign up process was easy and simple because the documents were in plain English. We also had to make a claim that was processed efficiently without having to jump through lots of hoops. Reviewed on: 10th September 2020
P Grumett's avatar
P Grumett

Fantastic experience

5
One of my best insurance experiences to date - fantastic price, simple process to make claims, great communication - overall, an insurance company I trust! Reviewed on: 10th September 2020
Wilson's avatar
Wilson

Satisfied pet owner

5
Having had to speak to a customer service advisor, I found the whole experience easy and effortless. They got my query answered and made me feel at ease. I would certainly recommend purely pets Reviewed on: 10th September 2020
J kennedy's avatar
J kennedy

Brilliant cover and super helpful

5
Very supportive when we had to make a claim for major surgery on our beloved dog. Excellent customer service, so helpful at every stage. Highly recommended. Reviewed on: 10th September 2020
John's avatar
John

Best ever

5
Just joined purely pets and our dog was really poorly had to put a claim in. It was so easy and settled very quick. Can’t fault you Reviewed on: 10th September 2020
Trish's avatar
Trish

Best communication!

5
They always update with the latest news! Very friendly! Reviewed on: 10th September 2020
Jelena's avatar
Jelena

Great insurance company

4
I’ve had no problems with purely pets! And very competitive on price. Would recommend Reviewed on: 10th September 2020
Dan Price's avatar
Dan Price

Great monthly prices!

5
Changed to this provider and got the same level of cover as I had with a previous provider but for so much cheaper! Reviewed on: 10th September 2020
Charlene's avatar
Charlene

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