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Purely Pets: Pet insurance reviews

4.37
Based on 2,031 reviews, last reviewed 26th Jun 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Don't bother! They don't pay out! Wish I had read reviews before signing up with these complete charlatans! Submitted a claim for £337.50 for an emergency out of hours appointment for... Read more Reviewed on: 26th June 2026
Paul N's avatar
Paul N

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2031)

Second time round

5
Just lost a lovely dog insured through you and about to take out a policy for my new dog! Reviewed on: 10th September 2020

Great cover

5
Intuitive online website, easy to use and select cover options. Cover is excellent value for money and save me a considerable amount instead of continuing the insurance cover with my previous provider. The excess values were cheaper as well. An all round winner for me with an award winning pet insurer. Reviewed on: 10th September 2020

Great value excellent cover

5
Speedy service very friendly with great levels of cover for the price Reviewed on: 10th September 2020

Simple, efficient service

4
The sign up process was easy and simple because the documents were in plain English. We also had to make a claim that was processed efficiently without having to jump through lots of hoops. Reviewed on: 10th September 2020

Fantastic experience

5
One of my best insurance experiences to date - fantastic price, simple process to make claims, great communication - overall, an insurance company I trust! Reviewed on: 10th September 2020

Satisfied pet owner

5
Having had to speak to a customer service advisor, I found the whole experience easy and effortless. They got my query answered and made me feel at ease. I would certainly recommend purely pets Reviewed on: 10th September 2020

Brilliant cover and super helpful

5
Very supportive when we had to make a claim for major surgery on our beloved dog. Excellent customer service, so helpful at every stage. Highly recommended. Reviewed on: 10th September 2020

Best ever

5
Just joined purely pets and our dog was really poorly had to put a claim in. It was so easy and settled very quick. Can’t fault you Reviewed on: 10th September 2020

Best communication!

5
They always update with the latest news! Very friendly! Reviewed on: 10th September 2020

Great insurance company

4
I’ve had no problems with purely pets! And very competitive on price. Would recommend Reviewed on: 10th September 2020

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