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Purely Pets: Pet insurance reviews

4.71
Based on 2,030 reviews, last reviewed 2nd Jan 2026
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
87%
See only 4 star reviews
10%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
2%

Latest highest rating:

5

Reliable and Efficient When submitting a claim they were efficient and dealt directly with our vets on our behalf, making it a pain free process for us. Reviewed on: 5th September 2025
Lynsey Taylor's avatar
Lynsey Taylor

Latest lowest rating:

1

Very poor dealing with claims. Very poor dealing with claims. Have raised a complaint and will escalate to the FOS to investigate. Reviewed on: 2nd January 2026
KM's avatar
KM

About this product

Purely Pets offer policies to cover dogs and cats.

Purely Pets offer 15 levels of lifetime cover so you can choose a pet insurance policy that best suits your budget and requirements. You can get a quote and manage your policy online. Purely Pets can make claims payments directly to your vet.

Purely Pets pet insurance reviews help you find out what it’s really like to be a customer. If you’ve used Purely Pets before, you can also leave a review and share your experience.

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Purely Pets Pet insurance reviews (2030)

So easy

5
I haven’t had to make a claim yet but signing up was easy, and it saved me almost £400 a month by changing to Purely Pets. Reviewed on: 10th September 2020

Amazing service

5
Hassle free, straight forward communication during a stressful and traumatic time with my dog Reviewed on: 10th September 2020

Good insurer

5
Healthy client/provider relationship. Don't send lots of junk mail, the policy covers a lot more than others of similar price. Very happy. Reviewed on: 10th September 2020

Excellent service

5
Had a few problems to start as some details were not correct but they were quickly resolved Reviewed on: 10th September 2020

Easy to use portal

4
We had to make a claim for our dog's illness & found the online portal was easy to use & they kept us up to date by email as the claim progressed. The fact that they eventually paid out on the claim helped, of course! Reviewed on: 10th September 2020

Good Value

5
Good Value and easy to get quotes etc Reviewed on: 10th September 2020

Purely pets purely perfect

5
Purely pets are Brilliant very understanding and listen to the customers needs before selling them the perfect pet insurance for there fur babies needs never pushing you into or trying to sell you add ins that you don’t need or want and the premiums are value for money as well that’s why they get my vote for pet insurer of the year Reviewed on: 10th September 2020

Great

5
Good and fast service and very reliable quick to sort out problems Reviewed on: 10th September 2020

Good

5
Purely pet insurance were very efficient and made buying my pet insurance simple and very reasonable priced Reviewed on: 10th September 2020

Helpful and honest

5
Purely pets were kind and helpful during the sudden illness of my spaniel. They were understanding of my upset and paid out in full. Thank you. Reviewed on: 10th September 2020

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