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Vitality: Life Insurance reviews

Name: Life Insurance
Rating: 4.07 (28 reviews)

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3.53

Based on 28 reviews, last reviewed 5th Sep 2025

100% increase in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

64%

14%

2 star

18%

Latest highest rating:

4

Getting worse value from the plan as each year passes Was great when first signed up but the 'perks' have got worse and worse over time. Initially 50% off David Lloyd, this has changed to other gyms, had ... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

Absolute shambles, scamming company. Absolute shambles, scamming company. Paying for income protection policy on a one month deferral, and refused to pay out after an accident on a small,... Read more Reviewed on: 4th September 2025

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About this product

Vitality Life Insurance prices start from just £5 per month and you can get a discount in the first year.

Vitality offer two types of life insurance cover. Term life insurance covers you for between five and 70 years. If you prefer on-going life insurance, you can opt for the whole of life Vitality insurance policy.

Vitality Life Insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

Vitality Life Insurance reviews (28)

Review of the Vitality, Life Insurance:

Some great rewards & discounts to encourage you to s...

Some great rewards & discounts to encourage you to stay fit & healthy which more people need today. Reviewed on: 23rd August 2024

Great company with great rewards

Had life insurance from vitality now for several years, I love it that we get rewarded for healthy living. A real new & innovative approach to life insurance. I would highly recommend these to anyone Reviewed on: 25th September 2022

not to be trusted

Horrific experience with company, customer service is the worst i have ever had. No call backs from managers. The product is a lie I do and hour cardio and hour weight lifting 5 days a week but cant get it recognised by their app... cause it doesn't link to and if the leading health trackinb apps .... or and gym app. Canceling my policy was had work and took 14 working days !!!! With me chasing. I dont think they know the FCA are @!!! Reviewed on: 18th July 2020

Rewarding In So Many Ways

I love all of the benefits of a Vitality Life Insurance policy - all designed to keep you fit and well and based on an Activity Points system. Free cinema tickets, Starbucks coffees, half-price Spa breaks and sports gear is more achievable than you think... and fun to reach for each week. Recommended Reviewed on: 6th July 2019

BEST LIFE INSURANCE EVER!

Great perks and keep me active . Afford it now is really good, very friendly staff and great service. Reviewed on: 7th June 2019

Easy to get

Very fast and easy to get. And all online. Good company Reviewed on: 5th June 2019

Great perks

Great perks, encouraging you to stay fit earning cinema tickets and other goodies Reviewed on: 18th August 2017

Best life insurance

This company has it just right! Great customer service! Easy to u detest and products and great rewards for active lifestyle Highly recommend Reviewed on: 30th May 2017

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