Verified source
A company can partner with Smart Money People and invite their verified customers to leave a review. When they do this it’s labelled as "Verified source" on the Smart Money People website.
There are a number of automated invitation techniques available to businesses. All of which are trusted and ensure that only verified customers can leave reviews through them.
Yorkshire Building Society: Cash ISA reviews
Based on 38 reviews, last reviewed 12th Jun 2026
250% increase in 5 star reviews
in the past 90 days100% increase in 1 star reviews
in the past 90 days
Brill customer service
Ybs have excellent customer service and are easy to actually get hold of (a real human) when you need someone.
Reviewed on:
11th June 2026
Easy access cash ISA issues
Easy access cash ISA from YBS run for fixed periods(normally 1 year). Although you are allowed to move them, they reject any request to transfer to an...
Read more
Reviewed on:
12th June 2026