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Aviva: Car insurance reviews

3.72
Based on 550 reviews, last reviewed 1st Dec 2025
94% decrease in 5 star reviews
in the past 90 days
33% decrease in 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

5

Great value. Great value. Much cheaper than other insurance. Reviewed on: 7th October 2025
Nicki J's avatar
Nicki J

Latest lowest rating:

1

auto renewed me into a policy I didn't want auto renewed me into a policy I didn't want and charged me £28 to cancel it 2 days after the start date. Please can you arrange a refund of the charg... Read more Reviewed on: 1st December 2025
SW's avatar
SW

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (550)

Good Price Car Insurance

4
Competitive prices as you would expect from such a big company, but also great customer service which maybe you wouldn't. Reviewed on: 8th February 2020

Very good customer experience, for a new driver.

4
Aviva were one of the only companies that would insure me on my dad's lease car, when I had passed my test. It was so useful that they charged a reasonable price for the insurance and the insurance itself was very good value for money. Reviewed on: 7th February 2020

Aviva/ dishonest cheaters

1
Aviva are completely crooked, they failed to settle my claim after a four and a half month wait I provided everything they asked and more including photos of the accident My vehicle had been involved in a hit and run Aviva disputed that it could of happened the way it did and may as well called me a liar although I had been with aviva for ten years having never had a claim in the past from them. The acted in a very unprofessional manor and never returned my calls even when I called them repeatedly over a four and a half month period Very bad business in my opinion Completely unprofessional I’m taking them to court And shall continue to post my experience. I hope you don’t find out the hard way, like I did, About aviva When you look at there own web reviews page, it paints a picture of happy customers, but all the reviewers on other sites seem to feel the same way as I do Look for yourself Reviewed on: 5th November 2019

Was bad a long time ago,no problems now

4
Was let down when I was a new driver,15years ago. But. I conplainnts now. Competitive price. Just have to be a lucky driver so I don’t have to claim again I hope!! Reviewed on: 15th September 2019

Great for new drivers

5
Competitively priced car insurance for a new driver, which was really useful. Reviewed on: 14th September 2019

Great car insurance provider

4
I am enjoying my time at Aviva. They always provide with effective cover and when i fall into financial difficulties, there are always there to help Reviewed on: 13th September 2019

Customer really does come first

5
We actually decided to go to Aviva as a Customer after our car was in a bump. We was parked when a elderly Gentleman drove into us. He was a customer of Aviva and they got in touch with my husband immediately and got our car fixed. We was so impressed my husband took out Aviva Car Insurance and it was great value. Reviewed on: 12th September 2019

Great

5
Great service received from Aviva Reviewed on: 11th September 2019

Great service on the phone

5
The call handler was extremely politely, friendly yet professional. I was impressed. Reviewed on: 11th September 2019

Efficient telpehone service

5
A good understanding of renewal policies when conducted with an adviser over the telephone,. a friendly and understanding approach Reviewed on: 6th September 2019

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