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Aviva: Car insurance reviews

3.63
Based on 560 reviews, last reviewed 17th May 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
50%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
21%

Latest highest rating:

4

I had purchased car insurance from this company for... I had purchased car insurance from this company for over 5 years,duiing which time I was involved in two accidents caused by other parties.I was gener... Read more Reviewed on: 8th May 2026
Maxsk's avatar
Maxsk

Latest lowest rating:

2

Amazing premiums, but a reason for it I assumed, perhaps incorrectly, that being with Aviva Zero would mean being with one of the reputable insurers and therefore quite a decent and easy e... Read more Reviewed on: 17th May 2026
Jeremy S's avatar
Jeremy S

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (560)

Brilliant value

5
Excellent customer service. Wish every insurance company were as helpful and as reasonably priced. Reviewed on: 16th August 2017

Matched my cheapest quote

5
I was with aviva last year and this year when I found a cheaper quote for my renewal they matched it. Reviewed on: 16th August 2017

Multi car policy heaven

5
Having spent hours researching car insurance for our 3 family - and some websites being less able to link info than an unravelling jumper - I stumbled across Aviva. Hurray - info copied across, saved on useful tabs, didn't need same hints typing in again and again and when I phoned to ask something the guy I spoke to was knowledgeable, enthusiastic and friendly. Reviewed on: 16th August 2017

Cheap and straightforward.

5
I switched to Aviva when my previous insurer quoted an unreasonably high premium for renewal. Changing to Aviva was a smooth and easy process, the policy cost 75% less than my previous one and all staff at Aviva who helped me were efficient and friendly. Reviewed on: 4th August 2017

Getting expensive

3
Used to be competitive, but now less so. When making a claim they are keen on getting ratings and feedback, less so on keeping you informed about the actual claim process. Reviewed on: 1st August 2017

Excellent Service

4
Aviva has installed a tracker in my vehicle, and I get regular updates on my driving quality. I've moved from bronze to silver to gold, so it has encouraged my driving to be safer. Installation was done very quickly and efficiently by a lovely chap. I have also had excellent interactions with their customer services with queries I have had. Quick to get through to UK call centre staff member, and all of them seem to have all the knowledge required. Ther is no passing around of your call requiring reiteration of your original question. So far, of the many companies that I have used over the 30 odd years of driving, Aviva has been the best. Reviewed on: 1st August 2017

Simple and personal

5
So easy to access all of my important documents on the go and the best price around. Currently going through my first ever claim and they are making it really easy. Reviewed on: 1st August 2017

Great insurance company

5
Very well priced and very helpful staff whenever need to talk to somebody. Reviewed on: 29th July 2017

Cheaper insurance

5
I'm so happy I found out about the Aviva Insurance for my car! It's literally over £400 cheaper than what I was paying before and Aviva is a very well-known company. Reviewed on: 27th July 2017

Vxtrem good

5
Good company good insurance For good driver and also they give u discount Reviewed on: 25th July 2017

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