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Aviva: Car insurance reviews

Name: Car insurance
Rating: 3.82 (540 reviews)

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3.73

Based on 539 reviews, last reviewed 5th Sep 2025

1400% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

51%

23%

20%

Latest highest rating:

5

A green car insurance policy that is good value I got a significant difference in price and cover due to not doing many miles.. Their aero product is really good for drivers who only really do loca... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

Absolutely dreadful and appalling customer service. Absolutely dreadful and appalling customer service.   My elderly father contacted his insurance company after this company who he is with decided to ... Read more Reviewed on: 6th August 2025

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About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

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Aviva Car insurance reviews (540)

Comprehensive and simple

I use Aviva to insure my car. The policy is very straightforward so I do not worry about nasty surprise fees. The price is competitive and I have had a good customer service experience. Reviewed on: 5th July 2017

Respectable

Aviva are a respected company with a big known name and for a reason. Their comprehensive insurance includes a lot more than other companies would with a well suiting price and package. They also take into account driving licence years in total from learners which really helped me when buying my first insurance. Would highly recommend Reviewed on: 5th July 2017

Great Price

Great price. Luckily haven't needed to make a claim so cannot comment on there service. Reviewed on: 4th July 2017

Verygood

Very good affordable easy to use Reviewed on: 4th July 2017

Good value for money and service

Dissappointed that they do not give you their best renewal quote first time but I do not think they are alone in that! Reviewed on: 4th July 2017

Excellent Insurace

They always offer me the best price over the phone when I renew my insurance. They are always very helpful when I have spoken to them and they have a great policy that works well for me. Reviewed on: 4th July 2017

Great customer service

I've had a few issues with my payments due to my employer changing dates. Aviva was so helpful to put forward the dates with out a charge there customer service is second to none very understanding and helpful and there prices are cheap Reviewed on: 22nd June 2017

way to go!

Have had Aviva car insurance for a couple years now and so far they could give us the best price - way to go - Aviva! Reviewed on: 8th June 2017

Aviva Renewal

Got some competitors quotes saved 60 days before my renewal date. Also logged onto Aviva as a new customer for a price comparison. Best competitor quote was under £500 with the same extras. A new quote with Aviva over £800. Finally got my Lots of persistent phone calls and emails and texts in the days prior to renewal. I HATE this. Got offered a £20 online discount but only valid for one day. Renewal with them was cheaper than elsewhere and the only thing I hate is that the value of my car stated as between £500 and £1499. I'm concerned as trade in price is only £190-£250. Reviewed on: 4th April 2017

Fair renewal price

Received a renewal price from Aviva which didn't change from last year, so happy to accept. Never had to claim, or speak to anyone thus far, but their online platform does everything you need. Reviewed on: 22nd March 2017

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