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Aviva: Car insurance reviews

4.08
Based on 607 reviews, last reviewed 5th Sep 2026
1100% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
52%
See only 4 star reviews
23%
See only 3 star reviews
5%
See only 2 star reviews
1%
See only 1 star reviews
20%

Latest highest rating:

5

Simple and helpful I found the purchase process really simple and the team answered some of my questions. Super helpful and polite. The best all other companies on value... Read more Reviewed on: 5th September 2026
Megan Hughes's avatar
Megan Hughes

Latest lowest rating:

1

Not cheap and wriggle like an ell to aviod payout Not cheap and wriggle like an ell to aviod payout Reviewed on: 3rd September 2026
adam graves's avatar
adam graves

About this product

Aviva provides award-winning car insurance for UK customers.

Aviva car insurance covers you against the cost of accidents, damage and theft. The cover you get and how much for, is down to the level of insurance you choose. Aviva also offer car insurance for electric and hybrid vehicles.

Aviva car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Car insurance reviews (607)

Review of the Aviva, Car insurance:

Would recommend

5
I had Aviva Car insurance for 1 year and cannot complain. Lovely staff on the phone, they offered me a discount for my insurance. Would recommend. Reviewed on: 5th September 2024

Efficient company

5
I've not needed to make a claim with Aviva (fortunately!) but their service has been good and their quote was reasonable. Reviewed on: 5th September 2025

My insurance has decreased nicely from £550.

5
My insurance has decreased nicely from £550. That's after not driving for 24 years. Their quote was the best value. I was a chronic alcoholic. Now I have 4 years N/C, and it's £260. I'm very happy with that. Reviewed on: 5th September 2025

Actually appreciate and reward safe drivers.

5
Actually appreciate and reward safe drivers with competitive renewal quotations. One of the few, perhaps the only, insurer to realise that drivers who have NEVER had a claim are worth keeping! Reviewed on: 5th September 2025

The insurance was easy to take out on line, renewal...

5
The insurance was easy to take out on line, renewal is clear with reminders of when the premium will be taken. It’s all written in clear English and is good value for money. I would recommend to friends and family. Reviewed on: 5th September 2025

I like the emails they send and the promotions they...

4
I like the emails they send and the promotions they have. Reviewed on: 5th September 2025

It was easy to negotiate the website

5
It was easy to negotiate the website Reviewed on: 5th September 2025

Good value for insurance

5
Easy to select and buy. Spoke to an agent and bought over a phone call. Reviewed on: 5th September 2025

Really helpful

5
Cannot really say any more than that the Staff were very helpful. Reviewed on: 5th September 2025

offering me a better price

5
Made me an excellent offering to my car insurance and it was good Reviewed on: 5th September 2025

Aviva zero self service insurance

4
I was using Aviva zero and it was a bit difficult to navigate at first, but eventually I got the hang of it and I understood how we operates. Reviewed on: 5th September 2025

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