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Aviva: Pension reviews

2.59
Based on 218 reviews, last reviewed 8th Sep 2026
20% increase in 5 star reviews
in the past 90 days
38% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
20%
See only 4 star reviews
8%
See only 3 star reviews
1%
See only 2 star reviews
4%
See only 1 star reviews
67%

Latest highest rating:

5

Aviva Pension and Home Insurance Provider Not only do I have my pension with Aviva but also my home insurance. Aviva are attentive. Their staff listen to any enquiries and provide quick effect... Read more Reviewed on: 3rd September 2026
Phil O'Rourke 's avatar
Phil O'Rourke

Latest lowest rating:

1

Absolutely terrible experience with this company I have a company Pension with Aviva and because I retired over a year ago I decided to take the TFC and set up a drawdown account also with Aviva. I w... Read more Reviewed on: 8th September 2026
John 's avatar
John

About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

Review Aviva: Pension now

Help others make smarter decisions by sharing your own experience. Write a review

Aviva Pension reviews (218)

Money would be better in a building society

1
this pension is loosing more money than is being paid in supposed to be a work place pension its a joke will be worth about zero . which is how many stars i would give it if i could Reviewed on: 28th July 2023

Impossible to access account

1
I had an aviva pension set up through the last place I worked hut have been completely unable to access my account Reviewed on: 28th July 2023

awfull and lost me thousands

2
worst fund ever and a rude and arragont ceo Reviewed on: 27th July 2023

Terrible service would give zero if could

1
If you won’t you’re money expect to work hard to get it it no human help . Do it on line but if you’re not good at that how can you they don’t won’t you to have you’re money people are in desperate times Reviewed on: 26th July 2023

Wealthify backed by Aviva

3
Easy to set up and access. Good initial incentives. I've actually lost money over the first several months. I'm obliged to go into a relatively cautious option which is overly focused on currency and bonds in a high inflation period when these are the worst choices. Reviewed on: 19th July 2023

AVIVA pension

1
Very poor performance and lack of recovery during volatile gilt market. Advise to hold firm even when fund loses 10% in last 12 months. Reviewed on: 5th July 2023

Shocking company

1
Toxic. Avoid like the plague. Incompetent and misleading. Worst pension provider ever. Reviewed on: 31st May 2023

Brick wall of indifference

1
5 telephone calls, various e mails, and an official complaint to try to get my pension . Each time I speak to a representative I am told my query will be escalated, and any action will happen in next 48 hours. No call back ever received, or confirmation e mails. Unable to e mail any one direct just a ridiculous enquirie@ Aviva which are never answered. Missed the tax deadline, so will now have to pay an additional £4K in tax. Does Aviva actually have any money, or are they insolvent? Reviewed on: 12th April 2023

They couldnt care less

1
Claimed my pension 4 months ago and haven't received a penny, what do they think i'm living on. 7 calls and 3 letters to customer services have come to nothing, promised 3 call backs from managers, not 1 called back. Reviewed on: 8th April 2023

frustration personified

1
Been trying to switch investment funds in my pension for several weeks now. Was told prosed funds selected were not permissible in my pension type (sipp). asked for a listing of what funds were permissible, only to receive confirmation that my selection was correct. Can't get any progress from Aviva on this matter, effectively trapped in poorly performing funds with no answers to my queries apart from a couple of mailed letters that merely confirm my disbelief in trying to deal with customer service reps who appear to be following a failed script. Reviewed on: 3rd April 2023

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