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Aviva: Pension reviews

1.87
Based on 187 reviews, last reviewed 24th Mar 2026
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Latest highest rating:

4

old fashioned processes Good company but some old fashioned processes (need to download and print off forms and then send them in the post). Very limited functionality on the... Read more Reviewed on: 7th September 2025
Adrian M's avatar
Adrian M

Latest lowest rating:

1

Mindlessly bureaucratic and frustrating Have an individual stakeholder plan which I was aware needed to be resolved before I hit 75 - it’s been with Aviva for decades. Long delays to speak... Read more Reviewed on: 24th March 2026
Veronicat's avatar
Veronicat

About this product

Aviva offer a self-invested personal pension (SIPP).

There are five ways to invest in the Aviva SIPP. You can decide between the Universal Retirement Fund, a ready-made fund or choose an option from a fund shortlist provided by experts. You can also build your own portfolio or buy and sell shares and investments.

Aviva pension reviews share what it's like to have this pension. If you've used Aviva before, you can also leave your own review.

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Aviva Pension reviews (187)

Poor, very poor

1
Poor, very poor performance. They do not know what they are doing. Do not go there Reviewed on: 12th January 2023

Blind leading the blind

1
Significant losses from low volitivity fund?? Does not appear they know what they are doing. Reviewed on: 9th January 2023

More interested in being woke than protecting your money

2
I has some spare cash after an endowment ended last year. I put £4000 into Aviva and used a couple of thousand to buy and sell shares with City Index. I have now lost a few hundred pounds in Aviva (I ended up drawing £2000 back out because the value was plummeting). I did, however make a few hundred buying and selling shares myself in the likes of RBS. So, if an amateur investor like me can make a good profit, why are Aviva "experts" doing so badly? The occasional emails explaining market conditions don't really hold weight when I have managed to make money myself. The fact that their website and advertising gives the impression they'd rather concentrate on being woke than protecting your investment makes them all the more annoying. Reviewed on: 28th December 2022

Big loss across a couple of years

1
The pension has declined - so there is now over 10% less in the pot relative to what went in from Salary. They appear to have done worse than if they had made blind choices in the market as far as i can tell. And been paid for the privilege. I worked hard for that money and they lost it. Not good. Reviewed on: 22nd December 2022

Appalling investment

1
Pension went down 15% in one year Reviewed on: 22nd December 2022

Distressing disaster

1
My Aviva pension fund has nosedived by 50% over 3 months. No satisfactory explanations given. Complaints procedure lengthy and unsatisfactory. Not sure where to turn apart from ombudsman. My retirement plans destroyed and mental health wrecked Reviewed on: 21st December 2022

Haemorrhage my money

1
My smallish pension pot has lost over £11,000.00 in twelve months, I know the stock market is weak but this loss is unacceptable and they still take management fees. Wished I had trusted another company with my money Reviewed on: 14th November 2022

Awful customer service

1
All of a sudden I can't switch funds online. Passed from one department to another over a protracted period on phone. Asked to do screenshots and send to specific department who would sort it. They've now told me it's not them and to ring another department (that I've already spoken to. Just part of a game of pass the customer. No ownership or responsibility just a game of pass the customer! Disgusted. Reviewed on: 24th October 2022

Lack of activity and results

1
I am over 2 months into the application process to withdraw my funds a receive a lump sum and annuity. No one can give me a definitive answer as to why it hasn’t yet happened, where the process stands or when it will complete. Always pleasant, never follow up and are totally useless! Avoid! Reviewed on: 21st October 2022

Huge Loss

1
My pension pot has lost over 30% in last twelve months. I have reached retirement age and wanted to use drawdown only to discover my pot is worth around £125k less than it was at end of last year. In the interim I have received no recent statements so was unaware of this until too late. I am devastated and terrified for my future. Reviewed on: 18th October 2022

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