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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

A great and intuitive app.

4
A really great app and simple to use. Reviewed on: 4th April 2023

Simply the best

5
Emma is an intelligent app, covering all of the bases. From the day I started using it I got my personal finances in order… and some of my life back. Because I can budget across my accounts and save, little catches me out less big unforeseen spends. Even those have less impact now. In a time when the cost of living pinches across everything we do, Emma has been a loyal, accurate and dependable ally. Reviewed on: 4th April 2023

Amazing

5
So good and keeps you in check ! Reviewed on: 4th April 2023

Excellent app

5
Great service and so easy to use Reviewed on: 4th April 2023

Perfect

5
I use Emma and honestly its the best experience I have ever came across. Easy to access, friendly people surrounding it. I wouldn't have a clue without Emma. It is incredible and so so easy to use. Reviewed on: 4th April 2023

Handy and helpful

5
Emma give my piece of mind when it's about keeping on top of my expenses and understanding where my money goes. Reviewed on: 4th April 2023

Simple

5
Quite simple to use (interface friendly) Reviewed on: 4th April 2023

Not really useful

1
They kept sending me pop up notifications that had nothing to do with what I use this app for. Multiple times a day which just became a nuisance and I had to delete the app. I need to receive the useful notifications and if I turn notifications off it’s not ideal either. Anyway the delay with which they sent notifications was also not helpful. Telling me I received money two days after the fact is a bit useless Reviewed on: 4th April 2023

Emma has changed my life

5
I have a neurological condition where I find organisation extremely difficult, Emma has allowed me to finally be able to budget after years of struggling to understand how to do this. Reviewed on: 4th April 2023

Amazing

5
Helped me organise my money output and be able to track my transactions. Overall, made my life a lot easier! Reviewed on: 4th April 2023

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