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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Emma

5
I am terrible at managing my finances. For many years I have not even been able to keep a hold of even 50 pence in savings. Since introducing Emma my savings have massively increased and I no longer miss payments and end up borrowing. Emma saved my financial security and reformed my bad habits. Reviewed on: 4th April 2023

Short lived

3
I didn't end up using but the app was well put together and user friendly Reviewed on: 4th April 2023

Student budgeting

4
As a studnet, Emma helps me to budget my money and not overspend Reviewed on: 4th April 2023

Great savings app , updates you daily and feels very secure

5
I’ve had the app for a couple months now and I like using it Reviewed on: 4th April 2023

Amazing app!

5
This app is amazing, it’s helped me get back on top of my finances and I am in such a better position financially than before I started using this app. It’s enabled me to get my life back and get me back on track with all the goals I have set for myself… completely life changing! Reviewed on: 4th April 2023

Good

5
Easy to use and fast process really quick Reviewed on: 4th April 2023

Emma is excellent!

5
My experience with Emma has been excellent. Everything works really well. Reviewed on: 4th April 2023

A LIFE CHANGER

5
I've never been particularly organised when it comes to my personal finances. But when I found Emma it was a game changer for me. I have all of my finance details in one place. I can see all of the details right in front of me so that I know where I am with everything. I get reminders when I have bills coming up, I can set budgets and I get reminders if I'm about to go over. It's helped me get organised financially thus it keeps my stress levels down! So rather than being chaotic with my finances (working on a crisis management basis) I now really enjoy managing my finances and looking to make the most of my money and get better deals on bills etc. I'm so glad I found Emma and decided to give it a go. Reviewed on: 4th April 2023

Amazing

5
Great advice and updates would throughly recommend to anyone Reviewed on: 4th April 2023

Why I believe Emma is the best

5
I have been using Emma for a year and love the services it offers, as well as the customer support any time I had a query there was an immediate response and they always made sure my issue was solved. Reviewed on: 4th April 2023

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