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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
See only 2 star reviews
0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Greatest

5
I am very happy and love to use this app. Reviewed on: 4th April 2023

Great app

5
Great app, only on basic plan but does what I need it for. Good for tracking payments and budgeting. Weekly quiz is also fun. Reviewed on: 4th April 2023

Best thing since sliced bread.

5
Best thing since sliced bread. I use it every day. Reviewed on: 4th April 2023

Excellent app to help manage finances

5
I got this app when I started seriously considering getting a mortgage. This app helped me realise what my weekly, monthly outgoing and incomings were and put them in a nicely organised user interface to make me realise how much I needed to save each month to make it realistic. The app is much more down to earth than a normal banking app. They’re too formal sometimes and make tracking money seem more of tedious chore rather than an experience where you can actually learn more about your finances. Reviewed on: 4th April 2023

Easy and quick!

5
Emma helps me keep an eye on my spending, and I've been able to save more but reducing unnecessary outgoings! Plus I can see when I am spending too much over the month and start to cut back. Reviewed on: 4th April 2023

Amazing

5
Amazing fancial company ,easy step , understanding, easy to follow Reviewed on: 4th April 2023

The best app I have ever downloaded!

5
Emma has been a life saver when it comes to keeping track of my finances. I have been able to successfully save money by having more visibility over where my money is going. I have recommended Emma to all of my friends who are looking to save money and control their spending and they all love it too! Thanks, Emma! Reviewed on: 4th April 2023

Excellent App

5
I’ve used a lot of similar apps but Emma offers more and it feels more personalised Reviewed on: 4th April 2023

Great way to keep on top of things!

5
I’ve been using Emma for roughly a year now. It has been a great way to really hone in on my spending and saving. Whilst I haven’t looked into the investments section (purely out of lack of confidence) it is something I’d consider in the future Reviewed on: 4th April 2023

Quality product

5
Fantastic product and fantastic customer service Reviewed on: 4th April 2023

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