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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
See only 3 star reviews
1%
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0%
See only 1 star reviews
0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

The best.

5
one of the easiest ways i’ve been able to see all of my finances & save a TONNE so far 22/23 Reviewed on: 3rd April 2023

Truly underrated budgeting app

4
I have currently only been using the free version but it has helped dramatically with my budget and forecasting. Really good insight into spending and I can even use it to improve my credit score. 10/10 Reviewed on: 3rd April 2023

Made my life easier

5
Keeping track of my money has always been difficult for me and Emma has helped me keep track, save and make sure I don’t overspend. Love it. Reviewed on: 3rd April 2023

Brilliant app

5
Fantastic app, allowed me to actually get some financial control in my life. Would recommend to anyone! Reviewed on: 3rd April 2023

Emma is the best.

5
I have Autism, and find managing money extremely difficult, constantly overspending and then struggling for money almost on a weekly basis, forcing me to budget very frugally. There are many elements of the app that are brilliant, but my personal favourites is the budget tracker, by working out what is a reasonable amount to spend on certain areas, such as travel, eating out, entertainment (and more!) It has given me much needed structure. I used to be very flippant with my spending, like getting users or takeaways far too often; however by setting a travel budget of "what's needed for work and socialising +10%" or "£30 on takeaway [like Greg's, or subway for example]/week +10%" for some leeway, I've been able to be much stricter with my spending. Now I feel bad when I over spend in my budgeted areas. The other great aspect is the visualisation of income v outgoings, and the illustrated "daily limit" saying how much you can afford to spend before going over budget - so by spending under that, I'm guaranteed to not overspend. This has allowed me to save and invest, when I didn't think I could before, helping me secure my financial future and retirement. It had taken a lot of stress off my.mind, allowing me to enjoy life more, without money worries; its illustrated my wasteful spending and allows me to take control Reviewed on: 3rd April 2023

The game changer

5
It is so much easier to track my spending with Emma. Emma sends me notifications for everything to do with my finances and it really helps me stay on top and save. The best modern day money tracker! Reviewed on: 3rd April 2023

Great app

5
They’re so user friendly and give great updates’ Reviewed on: 3rd April 2023

Great app, easy to use, easy to see all my spending

4
Splits up my spending by category automatically and has a really simple ui but still lets u do everything u want Reviewed on: 3rd April 2023

Excellent way to keep tabs on your money

5
The Emma app is excellent for managing your finances and getting an over-all look at your financial situation. It is full of offers to help you out, investing or saving. Reviewed on: 3rd April 2023

Great for seeing where you spend

5
This app is great for clearly seeing where you’re spending your money. I’m trying to save and wasn’t understanding where my money goes but now I can clearly see across bank accounts what I’m spending most of my money on. Reviewed on: 3rd April 2023

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