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Emma: Savings App reviews

4.86
Based on 3,559 reviews, last reviewed 17th Mar 2026
800% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
88%
See only 4 star reviews
11%
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1%
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0%
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0%

Latest highest rating:

5

A great app for saving without having to think about... A great app for saving without having to think about it! Reviewed on: 17th March 2026
Andy Drummond's avatar
Andy Drummond

Latest lowest rating:

1

Great app... But everything you need is behind a paywall, and you get hassled everytime to signup when using the app. Reviewed on: 9th April 2023
JD's avatar
JD

About this product

Looking to read reviews of the Emma app, an innovative new mobile app which helps you save using AI. “She assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances.” Sounds good? Now see what our community members have been saying about Emma by reading their reviews on Smart Money People. Or have you been using the Emma app to help save money and find unwanted subscriptions? Leave a review for others to read and you’ll be helping them to find the very best personal finance apps.

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Emma Savings App reviews (3559)

Transformed my relationship with my money

5
Like a lot of millennials, my money anxieties translated into not not looking at my account because I didn't want to see what was happening, not shifting money around quick enough so that I got charged overdraft fees which I would have had the money to cover. It has helped me get a handle on what I've spent, and how and all with a touch of fun that means their daily reminders remain anxiety-free. Reviewed on: 24th March 2021

Best Personal finance app I have used!!

5
I think Emma is awesome! I recommended it to all my friends...excellent for those who manage multiple accounts and credit cards so you have a great overview on overall spending. I love that Emma connects to so many banks...not all AISPs can do this!! Well done!! Reviewed on: 24th March 2021

Where's all my money going?

5
Emma has helped me keep track of all my income and expenses and get everything on track. I'm so much more aware of my own finances now than I was a few months ago. Reviewed on: 23rd March 2021

Excellent finances app

5
I was using a variety of different expenses apps for some time, but they were all a bit glitchy and caused me to spend a lot of time manually inputting data and working out budgets. My partner then told me about Emma, which they had started using and showed me the features. I downloaded and bought the subscription a few days later and haven’t looked back since! It’s so easy to use and has lots of great features. I’ve been able to save and budget much better than before and keep on top of my finances. The support team are very helpful and easy to chat to. Would 100% recommend using Emma to anyone looking for a comprehensive finance app. Reviewed on: 23rd March 2021

Great banking app

5
Emma is a great banking app that has really helped me get my finances in order Reviewed on: 23rd March 2021

Great online banking app to keep you on track

5
Great app, really is helpful to see everything at a glance. Helps you keep mindful of your current status and is helpful for planning. Super useful ! Reviewed on: 22nd March 2021

Fantastic

5
All my accounts in one place! Makes a real difference in being able to see exactly how much money I have across all my current, savings, investment accounts. Have recommended it to so many people already! Reviewed on: 22nd March 2021

Decent Budgeting App

5
Nice dashboard, with simple to use, relevant features. flexibility to create own categories etc. Reviewed on: 22nd March 2021

Fantastic easy to use budgeting

5
Using Emma has really helped me keep track of my monthly spending, and even reminded me of a couple of subscriptions I'd meant to cancel. Can't recommend it enough! Reviewed on: 22nd March 2021

Budgeting made easy

4
I’ve used various spreadsheets and apps to try and manage my finances better but nothing worked and was visually pleasing to use until I found Emma. Well worth the subscription and far easier seeing all my finances in one place and managing my money. I’m so much better in control now. It’s also fun with the quizzes and weekly and monthly reports which motivates me Reviewed on: 22nd March 2021

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